Articles

Leo Laporte of Twit.tv. Discussing Revenue -- In 2009, the Company Twit.tv spent only $350,000 to run the business with 7 employees, while generating $1.5 million in revenue. Twit.tv also charges advertisers $70 CPM, one of the highest rates in the industry.

Twit Article in New York Times -- Mark McCrery, chief executive of Podtrac which measures podcast audiences and sells advertising, said company Twit.tv's advertising revenue doubled in each of the last two years and was expected to total $4 million to $5 million for 2010.

Internet Radio to Migrate to Ad-Supported Model --  SNL analyst Justin Nielson expects that CPM ad rates will jump from the current $5-7 to $10-$20.

TargetSpot Issues 2012 Digital Audio Benchmark and Trend Study -- Internet Radio listenership has reached 42 percent of adult US broadband households, an increase of 8 percent versus 2011, and this audience is highly desirable. Half are married, 42 percent are households with children and 64 percent own their own homes. The Internet Radio listening audience's purchasing power is also on the rise, with 22 percent having a household income of $100K+, a 29 percent increase since last year.
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