Search Engine Optimization information and best methodologies
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Wikipedia.com's definition of SEO is:
Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (also known as "organic" or "algorithmic") search engine listings. In effect, SEO is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. This is analogous to foot traffic in retail advertising. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.
Same wikipedia you can find definition of SEM - search engine marketing - kinda same thing:
Search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs).
SEO strategies vary widely, in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.
To construct great site takes planning. A lot of it.
You must use methodology that proved Search Engine Optimization results before:
1. Identify Competition
2. Identify your keywords.
3. Create Content relevant to your site and your keywords
4. Submit to search engines
5. Check your search engine indexing
6. Check your rankings
7. Build links if not ranking well (top 10).
If you have questions about web site positioning, internet marketing and internet adversing, contact Systematic Search Engine Optimization, Inc. - Atlanta Marketing Firm.