Join Sydney content strategists and other content enthusiasts to exchange knowledge, network and share ideas for making content strategy part of your digital projects. Whether you’re a content strategist, content designer, information architect, UX writer, web editor, UX professional or anything in-between, if you know content matters then come along. Thanks very much to Atlassian for sponsoring. This is a fun and collaborative meetup run by Elle Geraghty :)

Next meet up
Our next meetup will be on Monday 15 May 2017 at 6pm.

Angela Stengel (@angelastengel) and Christian Lafrance (@madeinlafrance) will talk about information architecture, classification systems and podcasts. Their emphasis is on user behaviour rather than podcast subject.

When your business is content, what’s your content strategy? ABC Radio’s content strategy has been shaped by user research techniques usually set aside for digital product development. By working closely with UX practitioners and introducing findings to content makers, ABC Radio have found new ways to group and assess content, particularly in the podcasting space.

Using ABC Radio as a case study, Angela Stengel will cover:
user archetypes in content commissioning
applying a “jobs to be done” approach to a website redesign
switch interview findings informing content distribution strategies

For companies newer to content creation, a one-off chunk of user research can give long-lasting returns to content generation, focussing each piece of content on the target audience.

Eventbrite - Sydney content strategy meet up - May 2017

Christian lagrange
Angela Stengel is ABC Radio’s Digital Lead, bridging the gap between technical and editorial development. She oversees the strategy and roll-out of all ABC Radio’s online activity and the pioneering ABC Radio app. Angela joined the ABC in 2008 working for ABC Innovation and went to join ABC Radio launching a new online radio station. More recently she applied human centred design to podcast commissioning project First Run. 

Christian leads customer-driven innovation at Tricky Jigsaw, M&C Saatchi’s product and service innovation arm.  He has 15 years experience across the entire product lifecycle with a focus on customer strategy and innovation in digital, media, banking, insurance, retail and consumer electronics. Prior to M&C Saatchi, he worked with the Australian Broadcasting Corporation and service design consultancies. 

Atlassian is located at 341 George St - just near the bottom of Martin Place. Please enter via Wynyard St. Please wait in the lobby to be escorted upstairs at 6pm.

Thanks so much to the team from Atlassian for sponsoring our venue and refreshments :)

Get in touch
If you're interested in getting involved, have a venue suggestion or would like to present.

How does the group work?

Thanks to the sponsorship of Atlassian about 55 people meet every two months or so to talk about content strategy, have a drink and meet other content strategists in a fun and friendly environment. Mostly we talk about how content strategy is not content marketing or copywriting :) 

Members introduce themselves and talk about why content strategy is important to them. Most meetups will have a presenter talking about anything from analytics to content modelling, a conference wrap up, site case study or content resourcing. We often incorporate a quick exercise at the end to reinforce the subject of the evening.