Join Sydney content strategists, information architects, website managers and designers to talk about crafting the best digital strategy for users. This is a fun and collaborative meetup run by Elle Geraghty from Elle Geraghty Content Strategy :) 

sydney content strategy meetup

Next meet up

Our next meetup will be on Monday 26 March 2018. 

Eventbrite - Sydney content strategy meet up - March 2018

Leticia Mooney will join via skype us to discuss costing content. Learn how to calculate the contribution your content makes to your company's bottom line. As content folk, content is dear to us. We know that content it is valuable. We know that the internet is content. But can we articulate that?

Leticia Mooney is the CEO of South Australian content strategy company Brutal Pixie. At Brutal Pixie they're on a mission to make business human. They do this in complex industries like engineering and law, by blending corporate strategy and systems with a sincere and heartfelt audience advocacy. Leticia is a serial entrepreneur, three-time author, crazy thinker. She's passionate about heavy metal, permaculture, and, uh, yoghurt. You can read more about her at, and Brutal Pixie.

Whether you’re a content strategist, content designer, information architect, UX writer, web editor, UX professional or anything in-between, if you know content matters then come along.


Atlassian is located at 341 George St - just near the bottom of Martin Place. Please enter via Wynyard St. Please wait in the lobby to be escorted upstairs at 6pm.


Thanks so much to the team from Atlassian for sponsoring our venue and refreshments and all the work they do in the background to get the events organised and Elle Geraghty Content Strategy for running the event.

Atlassian logo

How does the Sydney content strategy meetup work?

About 60 people meet every two months or so to talk about content strategy, have a drink and meet other content strategists in a fun and friendly environment. Mostly we talk about how content strategy is not content marketing or copywriting :) 

Most meetups will have a presenter talking about anything from analytics to content modelling, a conference wrap up, site case study or content resourcing. We often incorporate a quick exercise at the end to reinforce the subject of the evening.

Sydney content strategy meetup crowd