Join Sydney content strategists, information architects, website managers and designers to talk about crafting the best digital strategy for users. This is a fun and collaborative meetup run by Elle from Elle Geraghty Content Strategy :) 

Next meet up

Senior Content Manager Jennifer Robson, formerly of PayPal and now running her own business is going to help us understand voice and tone better on Monday 29 April 2019.

Jennifer writes ... "So many people get confused about voice and tone (and often refer to it as “tone of voice”, not understanding the difference), and I find it’s rare people know how to build and define this. I’ve run a couple of workshops at PayPal on this before, and would love to see how it resonates with others.

When developing the voice of a company, I like to think of it as a person. I use a persona building tool to build something that writers and stakeholders can agree upon, which helps anyone building content for a company (it’s almost never just one person!) and helps ensures a consistent voice throughout communications."

Jennifer built the voice for PayPal worldwide, Curtin University and some smaller companies and government agencies. 


Atlassian is located at 341 George St - just near the bottom of Martin Place. Please enter via Wynyard St. Please wait in the ground floor lobby to be escorted upstairs between 6pm and 6:30.


Thanks so much to the team from Atlassian for sponsoring our venue and refreshments and all the work they do in the background to get the events organised and Elle Geraghty Content Strategy for running the event.

Atlassian logo

How does the Sydney content strategy meetup work?

Over 80 people meet every two months or so to talk about content strategy, have a drink and meet other content strategists in a fun and friendly environment. Mostly we talk about how content strategy is not content marketing or copywriting :) 

Most meetups will have a presenter talking about anything from analytics to content modelling, a conference wrap up, site case study or content resourcing. We also incorporate a quick exercise at the end to reinforce the subject of the evening.

Sydney content strategy meetup crowd