This document serves as a guide to conducting a focus group in the hopes of obtaining user feedback and information to support recommended adjustments to the identified system or Web site.
Focus groups are increasingly used
by companies to obtain research data and to gather opinions about their
perceived products and quality of a service. Part of the advantage of
conducting this kind of testing on the Web sites would be to determine whether or
not users have difficulty completing the process, and whether or not the paths
and scenarios are easily understood. Focus group testing is especially
useful for exploring the attitudes and experiences associated with the types of
offers currently available, as well as their presentation.
Download the Template from the Attachments Section Below