Focus Group Moderator Guide Template

This document serves as a guide to conducting a focus group in the hopes of obtaining user feedback and information to support recommended adjustments to the identified system or Web site.

Focus groups are increasingly used by companies to obtain research data and to gather opinions about their perceived products and quality of a service. Part of the advantage of conducting this kind of testing on the Web sites would be to determine whether or not users have difficulty completing the process, and whether or not the paths and scenarios are easily understood. Focus group testing is especially useful for exploring the attitudes and experiences associated with the types of offers currently available, as well as their presentation.

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Gessica Tortolano,
Sep 16, 2009, 6:46 PM