Proximity Charting

Proximity mapping is an interesting exercise in measuring the weights of various components in a particular page layout. The weights are determined by reviewing the design, function, usability and importance. We apply darker colors to the elements that get the most attention by reviewers. As the areas of focus are compared you begin to see that the left side navigation bars takes most of the focus while the actual content is lost in the middle and side bar which has become known as the internet billboard (advertising) is ignored. The outcome of this exercise will often be compared with the user requirements to adjust the design so the most important features get the most weight.

Gessica Tortolano,
Sep 16, 2009, 9:46 PM