Thinking about gains and losses

I am a student of human cognition who conducts scientific research on judgments, decisions and thinking
My current research focuses on a cognitive scientific approach to the behavioral economics of gains and losses, especially with reference to magnitudes.
Alongside, I am interested in finding technological solutions to gather large scale data about human wellbeing.

Assistant Professor of behavioral science,
School of Management,  Ahmedabad University, India.

Room F7, Undergraduate campus, 
Amrut Mody School of Management,
Ahmedabad University, Navrangpura, Ahmedabad - 380015. GJ. 

Phone: +91 (0) 79 - 61911 - 437
sumitava.inbox @   OR   sumitava.mukherjee @
Send me a message (you can be anonymous)


  • - A website to spread the messages and work of few top thinkers in cognitive sciences
  • Need for a behavioral science unit in Indian government [paper]

Professional organizations:
Executive committee member, Cultural Evolution Society
Executive committee member, National Academy of Psychology (India)
Member, Association for Psychological Science (APS)
Life member, Indian Science Congress


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पूर्णश्य पूर्णमादाय पूर्णमेवावशिष्यते

शान्तिः शान्तिः शान्तिः


Om, That is Full, This also is Full, From Fullness comes that Fullness,

Taking Fullness from Fullness, Fullness Indeed Remains.

Om Peace, Peace, Peace

- Ishavasya Upanishad (part of Yajur Veda)