SUBJECT BIBLIOGRAPHIES AND RESOURCES LISTS
Brands & Branding
Social Networking & Marketing
About Face: The Secrets of Emotionally Effective Advertising
by Dan Hill. 2010.
Adland: A Global History of Advertising
by Mark Tungate. 2007.
America’s Ad Icons
DVD 658.827 A512
Behind the Screens: Hollywood Goes Hypercommercial
produced by Matt Soar. 2002.
DVD 659.1 B419
Cases in Advertising Management
by Larry Kelley and Donald Jugenheimer. 2009.
A Century of American Icons: 100 Products and Slogans from the 20th Century Consumer Culture
edited by Mary Cross. 2002.
by Andrew McStay. 2010.
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America
by Lawrence R. Samuel. 2010.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Campaigns
by Wendy Melillo. 2013.
produced by Rachel Dretzin, Barak Goodman, and Muriel Soenens. 2004.
DVD 659.109 P467
Storyscaping: Stop Creating Ads, Start Creating Worlds
by Gaston Legorburu. 2014.
Brands & Branding
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Marketing Position
by Brad VanAuken. 2014.
How Cool Brands Stay Hot: Branding to Generation Y
by Joeri Van den Bergh and Mattias Behrer. 2011.
In Brands We Trust
directed by Michel Pelletier. 2003.
DVD 658.827 I35
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Customers
by Tim Halloran. 2014.
Delivering Knock Your Socks Off Service
Everyone's a Critic: Winning Customers in a Review Driven World
by Bill Tancer. 2014.
High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
by Micah Solomon. 2012.
How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerant
by Dave Anderson. 2007.
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
by Joseph Michelli. 2008.
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
by Bob Gilbreath. 2010.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer Driven World
by Pete Blackshaw. 2008.
Unleashing Excellence: The Complete Guide to Ultimate Customer Service
by Dennis Snow and Teri Yanovitch. 2010.
Who’s Your Gladys?: How to Turn Even Your Most Difficult Customer into Your Biggest Fan
by Marilyn Suttle and Lori Jo Vest. 2009.
Your Call Is Not that Important to Us: Customer Service and What It Reveals about Our World and Our Lives
by Emily Yellin. 2009.
The Age of Persuasion: How Marketing Ate Our Culture
by Terry O’Reilly and Mike Tennant. 2010.
Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site
by Jon Smith. 2010.
Cross-Cultural Marketing: Theory, Practice, and Relevance
by Dawn Burton. 2009.
Decoded: The Science Behind What We Buy
by Phil Barden. 2013.
Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
by Kit Yarrow and Jayne O’Donnell. 2009.
HBR's 10 Must Reads on Strategic Marketing
Marketing: A Guide to the Fundamentals
by Patrick Forsyth. 2009.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
by Paul Farris. 2010.
The Merchants of Cool
directed by Barak Goodman. 2004.
DVD 658.834 M554
Mobile Marketing: Finding Your Customers No Matter Where They Are
by Cindy Krum. 2010.
Building a Marketing Plan: A Complete Guide
by Ho Yin Wong, Kylie Radel, and Roshnee Ramsaran-Fowdar. 2011.
How to Write a Marketing Plan
by John Westwood. 2011.
The Successful Marketing Plan: How to Create Dynamic, Results-Oriented Marketing
by Roman Hiebing, Scott Cooper, and Steve Wehrenberg. 2012.
Buy-Ology: The Science of Buying and Selling: How They Sell
DVD 658.834 H847
Changing the Sales Conversation: Connect, Collaborate, Close
by Linda Richardson. 2014.
International Business Transactions in a Nutshell
by Ralph Folsom, Michael Gordon, and John Spanogle. 2009.
Selling in Tough Times: Secrets to Selling When No One Is Buying
by Tom Hopkins. 2010.
The Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More!
By Marsha Collier. 2011.
Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy that Grabs Their Attention and Compels Them to Buy
by Maria Veloso. 2009.
Social Networking & Marketing
Facebook Marketing: Leverage Social Media to Grow Your Business
by Steven Holzner. 2009.
Herding Cats: A Strategic Approach to Social Media Marketing
by Andrew Rohm. 2014.
Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
by Jon Reed. 2011.
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
by Mari Smith. 2011.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
by David Scott. 2013.
Pinterest Marketing: An Hour a Day
by Jennifer Evans Cario. 2013.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network
by Jason Miles. 2013.
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
By Paul Gillin. 2009.
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
by Dave Peck. 2011.
We First: How Brands and Consumers Use Social Media to Build a Better World
by Simon Mainwaring. 2011.
Bibliography last updated November 19, 2015