About Face: The Secrets of Emotionally Effective Advertising by Dan Hill. 2010. 659.1019 H645a

Adland: A Global History of Advertising by Mark Tungate. 2007. 659.109 T926a

America’s Ad Icons; 2003. DVD 658.827 A512

Behind the Screens: Hollywood Goes Hypercommercial produced by Matt Soar. 2002. DVD 659.1 B419

Cases in Advertising Management by Larry Kelley and Donald Jugenheimer. 2009. 659.1 K29c

A Century of American Icons: 100 Products and Slogans from the 20th Century Consumer Culture edited by Mary Cross. 2002. 658.1 C397

Digital Advertising by Andrew McStay. 2010. 659.144 M175d

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America by Lawrence R. Samuel. 2010. 659.1019 S193f

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Campaigns by Wendy Melillo. 2013. 659.19 M522h

The Persuaders produced by Rachel Dretzin, Barak Goodman, and Muriel Soenens. 2004. DVD 659.109 P467

Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu. 2014. 659.1 L525s

Brands & Branding


How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer. 2011. 658.8 B497h
In Brands We Trust directed by Michel Pelletier. 2003. DVD 658.827 I35


Customer Service

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce by Micah Solomon. 2012. 658.812 S689h

How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerant by Dave Anderson. 2007. 658.85 A546h

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph Michelli. 2008. 658.4092 M623n

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by Bob Gilbreath. 2010. 658.8 G466n

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer Driven World by Pete Blackshaw. 2008. 658.812 B631s

Unleashing Excellence: The Complete Guide to Ultimate Customer Service by Dennis Snow and Teri Yanovitch. 2010. 658.812 S674u

Who’s Your Gladys?: How to Turn Even Your Most Difficult Customer into Your Biggest Fan by Marilyn Suttle and Lori Jo Vest. 2009. 658.812 S967w

Your Call Is Not that Important to Us: Customer Service and What It Reveals about Our World and Our Lives by Emily Yellin. 2009. 658.812 Y43y

General Marketing

Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail by Kit Yarrow and Jayne O’Donnell. 2009. 658.834 Y29g 

Marketing: A Guide to the Fundamentals by Patrick Forsyth. 2009. 658.8 F735m

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul Farris. 2010. 658.83 F246m

The Merchants of Cool directed by Barak Goodman. 2004. DVD 658.834 M554

Mobile Marketing: Finding Your Customers No Matter Where They Are by Cindy Krum. 2010. 658.872 K94m


Marketing Plans

Building a Marketing Plan: A Complete Guide by Ho Yin Wong, Kylie Radel, and Roshnee Ramsaran-Fowdar. 2011. 658.8 W872b
How to Write a Marketing Plan by John Westwood. 2011. 658.802 W538h  
The Successful Marketing Plan: How to Create Dynamic, Results-Oriented Marketing by Roman Hiebing, Scott Cooper, and Steve Wehrenberg. 2012. 658.802 H633s  


Social Networking & Marketing 


Pinterest Marketing: An Hour a Day by Jennifer Evans Cario. 2013. 658.87 C277p

Bibliography last updated November 19, 2015