YRD: Planning a low-cost, locally-produced neighborhood YRD

PLANNING AN AFFORDABLE AND SUSTAINABLE NEIGHBORHOOD YRD

SPONSORING ORGANIZATION (SO) TASKS
  1. Sponsoring organization (SO) supervises creation of affordable YRD's in any of Chicago's 77 neighborhood areas that need them.
    1. Begin in high crime neighborhoods like Austin and Englewood where YRD's  are most needed.
  2. Complete preparatory tasks that will be unform to YRD's in all neighorhoods
    1. Select the optimal YRD format, e.g.:
      1. Google Site
        1. Pros
          1. Cost free
          2. Updates are easy and instant
        2. Cons
          1. Not scalable, no smartphone access
      2. Downloadble pdf
        1. Pros
          1. Scalable, visible across platforms
        2. Cons
          1. Updates are inconvenient and occasional at best
          2. Inconvenient for users who must download updated pdf
  3. Allocate tasks performed. Do so in one of three ways: locally, externally (by SO) or locally and externally
    1. Design YRD Cover Page or Main Home Page
    2. Agree on name for local YRD, e.g.
      1. Austin Youth Resource Directory
      2. Austin Youth Resource Guide
    3. Decide whether YRD will appear as a single publication or in two publications, one for young people and one for adults
    4. Agree on methods of underwriting costs of YRD:
      1. Local advertising in director
      2. Sponsorship of directory by one major advertiser
      3. Donations or fees charged to included organizations
    5. Develop list of YRD topic categories and subcategories. Sample list here.
    6. Determine criteria for an organization's eligibility for inclusion in YRD (e.g. years of operation, cost of services, personal qualifications
    7. Determine methods that Local Staff will use to identify organizations in their neighborhood, e.g.:
      1. Advertising in local media
      2. Yellow pages in phone directories
      3. Use of existing partical citywide directories
      4. Online searches
      5. Attendance at community meetings, interviews with community leaders
    8. Determine format for YRD's description of an included organization, e.g.: 
      1. Name of organization, location, phone number, website, services offered,
  4. Determine skill sets and qualifications needed for Local Staff who will create YRD
  5. Prepare Job Description(s) for Local Staff in each neighborhood

  6. Advertise for, interview, select and train staff 
  7. Determine target date/deadline for creation of YRD in this neighborhood.
    1. Three months from date of hiring and training of local staff seems realistic
LOCAL STAFF (LS) TASKS
  1. Compile list of organizations to be included in YRD.
  2. Generate financial support for YRD options include
    1. Sponsorship of YRD by a single major company
    2. Advertising in YRD
    3. Small donations to YRD from included organizations
  3. Assemble YRD in optimal format
  4. Disseminate YRD
  5. Promote YRD throughout the neighborhood
    1. Promote to schools, businesses, local leaders and included organizations
    2. Secure coverage in local media
ROUGH COSTS OF AN AFFORDABLE AND SUSTAINABLE NEIGHBORHOOD YRD

TIME FRAME FOR COMPLETION
  • We estimate four months: one for Sponsoring Organization (SO) to complete its tasks, and three months for Local Staff (LS) to complete its tasks

COSTS TO CREATE AND KEEP MAINTAIN

  • YEAR ONE COSTS
  • $19,500 = total estimated first year cost
    • Staff salaries @ $3,000 per month full time
      • SO salary over four month, one month full time, three months half time = $7,500
      • LS salaries: three months full time = $9,000
    • Expenses
      • $3,000 for transportation, materials, software, online costs and miscellaneous
  • $ 4,000 - annual cost to maintain and keep directory current (part time staffer 20 hrs per month @$20 per hour = $400 per month or $4,800 per year
  • COSTS OVER TEN YEARS
  • $ 62,700 Year One cost ($19,500) plus Years 2- 10 costs ($4,800 x 9 = $43,200)
  • COSTS TO BE OFFSET IN PART OR WHOLE BY YRD ADVERTISING
SPONSORING ORGANIZATION (SO)
  • Time to complete SO tasks described in left column,
    • Preparatory tasks would be completed in one month, working full time
    • Supervisorial tasks would be completed in three months, work part time, probably half time
LOCAL STAFF
  • Could consist of
    • one paid supervisor and volunteers or
    • one paid supervisor and one or two paid staffers

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