The conference starts at 9:30 am and ends by 5:45 pm on Saturday, August 27, 2011. 
Importance of UX in technical communication      
9:30 to 9:40 am
Rajdeep Gupta
President (
STC India Chapter 2011)
Rajdeep will share his thoughts on the importance of UX in technical communication.
Talk on WE School
9:40 to 9:50 am                                           
Prof. Dr. Anil Rao Paila
Prin. L.N. Welingkar Institute of Management Development & Research (WE School)


Welingkar’s contribution to management education lies in the different paths it has created in terms of industry-vertical-specific education and pedagogy-integration of business and design thinking experiences.

Welingkar Education is the harbinger of innovation in the
domain of management education. In today’s ever-changing markets, there is a pressing need to develop newer approaches to problem solving. In such times the onus lies on management education to groom future managers who are in tune with the changing times. WE School’s intention behind designing innovative programs is just that; to equip students with the skills to deal with future challenges.

Keynote: Emerging Markets and User Research - A Special Relationship                         
9:50 to 10:30 am

Apala Chavan
Human Factors International (HFI)

Emerging markets are characterized by some common themes that differentiate them from the mature or developed markets. It is also these themes that necessitate a specific genre of user research methods that are applicable in the emerging markets. Apala speaks on what are these themes and what are the resulting user research methods? Also, how are these different from user research methods applicable to the mature markets?   

10:30 to 10:45 am                                 

Designing for Multiple Devices                                  
10:45 to 11:15 am
Sarit Arora

In today’s online world, the landscape of devices with which users interact and consume content, are evolving and expanding at a rapid pace. These developments are very exciting but at the same time it throws up a UX complexity of how to provide a seamless experience, through various form factors of these devices (like PC, Mobile, Tablets, Connected TV etc.), in their various contexts of use.

This talk covers some of the key issues of designing for the multi modal interaction and how to move towards providing a personalized and a seamless user experience across devices.

Aiming for Delightful Experiences 
11:15 to 11:45 am                

Kaushik T. Ghosh 

Today's customers demand more engagement and meaningful interaction with any product or service they consume. In an increasingly competitive market, "customer delight" is the only force that can lead to successful & sustainable differentiation. 'Design for Delight' is at the core what Intuit stands for, impacting lives of millions of customers' lives in North America and in the global markets.

This presentation outlines some basic 'Delight Principles' that Intuit employs in its design process. 

Creating a Positive Experience through Design   
11:45 to 12:15 pm
Sudhindra. V
Sapient Nitro

We all know the power of a good design. Positive Experience when interacting with a system goes a long way in strengthening the brand, enhancing credibility and conversions. In this session, Sudhindra shares his insights on what is really a positive experience and the various nuances that make up and play a part in creating a positive experience for people.

UX made for India
12:15 to 1 pm                                                     
Neha Modgil - Techved Design
Patrick Roupin - Kovent

In this session, Neha discusses how Internet domain in India has multiple layers of UX that are still unexplored. We have often encountered our Indian clients who show us a Western website and want it copied. Well, it’s not that easy as it looks. We as an Indian society have developed our own emotions, reactions, trust and owernship to products that we buy and care for. If our behavior in a shopping mall is so different from the behavior of non-Indian in a shopping mall, then how can our eCommerce websites be the same? Let’s look at some aspects of our websites that make them Indian (perhaps, Asian).

Patrick talks about consumer trends in today’s emerging markets. He will explain the importance of differentiating global trends from consumer trends and industry trends in the context of innovation. He will give the benefit and specificity of each of these horizontals trends. Patrick will stress the importance of analyzing consumer trends or social themes for the creation of new business ecosystems in the emerging market. More specifically Patrick has initiated methods that emphasize the user’s emotion, which plays a critical role in the success of ecosystem development.

UX on Agile                     
1 to 1:30 pm
Pradeep Joseph
Juniper Networks  

With many organizations embracing the Agile methodology for software development, designers are finding it challenging to adapt to the change. And for a number of good reasons too. But the need of the hour is to align with the organizational directions and be at your creative best at the same time.

Pradeep would be sharing his experience (punctuated with sobs and smiles) of moving to an Agile world and keeping the UX flag flying high. The key take away would be 5 (+1) ways of making UX work on Agile. 

1:30 to 2:30 pm

Talk on Design Thinking for Business 
2:30 to 3 pm
Prof. V Mohan Chandra
Prin. L.N. Welingkar Institute of Management Development & Research (WE School)  

Are you the next Steve Jobs or Mark Zuckerberg, Narayana Murthy or Kiran Mazumdar? You could be as innovative and impactful — if you can change your thinking to improve your creative impact. The creativity skills that distinguish innovative entrepreneurs and
executives from ordinary managers include Questioning, Observing, breaking Mental Models, Experimenting, and Empathising. How can you generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its
competitive edge? With Design Thinking you can.

Guess is Gas!
3 to 3:30 pm
Mitul Bhat

‘Don’t you know who I am?’ I say, “Not unless you tell me!”And remember he/she is not going to tell you, until and unless you show genuine interest and ask the right questions.

Mitul’s presentation tries to look into why is it so necessary to know the user. How can you know more about the user, and translate the knowledge into intuitive, easy-to-use interactions or meaningful and fun to read documents! Through simple case studies and some user research techniques, Mitul explores how best to design/document for different types of users.

Banks bank on UX
3:30 to 4 pm
Harshit Desai
Pure IT - Usability Research

Banking industry in India has undergone vast change in last 5 years and the landscape has changed for better. From banks struggling to survive and grab a larger piece of market share, innovation has been at the core of their activities. Luckily, this time around user experience has been a major factor in this innovation and was at the helm of making this change apparent to its customers. It has also had significant impact , not just online, but overall user experience. Co-relation between users experiences across different medium is more evident today than anytime in past and is geared to take our banking industry to next level.

Harshit’s presentation tries to capture some of these aspects, put up pressing questions, and create a new ecosystem around user experience.

4 to 4:15 pm

Designing for Handhelds
4:15 to 4:45 pm
Aashish Solanki
NetBramha Studios

Designing an interface for a handheld is very different from the bigger screens such as desktops or laptops. Aashish’s talk will take you through some of the design paradigms of mobile and touch. Mobile is the future. And designing a user experience around it will be the key factor for success of an application.

Defining and Evaluating the Usability of
Content Management Systems (CMS)
4:45 to 5:15 pm                                 
Saurabh Kudesia 
Nokia Siemens Networks

The functionality and usability of the content management system (CMS) is a key deciding factor when purchasing a new product. The overall usability of CMS products, and their suitability for their intended users, therefore requires close inspection during the evaluation and selection process.  However, how best to define and evaluate the ‘usability’ of a content management system remains a key challenge. 

While there are no simple answers to this question, this presentation by Saurabh intends to provide some starting points for organizations looking to select a CMS and explores a number of key principles that can be used to guide the evaluation of CMS usability.

Co-creating the User Experience

5:15 to 5:45 pm
Kshitiz Anand 
Kuliza Technologies 

We live in the times of Solomo (Social, Mobile and Local), and the world is a different place than what it used to be a few years ago. It is continuously evolving at a rapid pace. Information travels at a faster rate and the driving factor is the experience. Whether it is a service, or a technological breakthrough, or a design that is path breaking in the online or the offline world; it all boils down to the experiences.

The talk will highlight these changing notions of User Experience, and what it means to design in the times of Solomo. It also aims to throw light on shared experiences and how the crowdsourcing is actually shaping the way experiences are created across platforms.