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Field Study Opportunity with Art Startup

posted Nov 23, 2010, 4:06 AM by Jessica Bloomgarden   [ updated Nov 23, 2010, 4:08 AM by Andrew Rosenthal ]

Please see the attached memo outlining a terrific field study opportunity with Paddle8, a new online art buying platform.  The team is looking for 3-4 students to support them in crafting a digital strategy for marketing and structuring their first sales. No previous art background is required to join.

Please email your resume to if you’re interested!

Three entrepreneurs, one a seasoned start-up expert and HBS graduate, another a senior auction house director, and the other an independent art advisor, are creating a unique internet platform that will give young professionals and emerging collectors the tools and education they need to make informed decisions about buying art. They envision an online art business driven by a strong brand that emphasizes individual taste, and removes inhibition and intimidation. Paddle8 will showcase a diverse range of personal perspectives on art supplemented by rich media editorial that provides a web of context and validation for each artwork, told through images, text, video and dynamic content. Collectors, experienced and new to the game, will be able to access the art world through a variety of entry points whereby they can exchange opinions with peers, learn about artists and develop their eye for art through a variety of technology tools. The venture will offer the guidance of intelligent e-commerce systems and innovative content.

We are looking for a team of 3-4 students to support us in crafting a digital strategy for marketing the venture, as well as assisting us in structuring the February 2011 sale and future sales (i.e. analyzing the online sales business model, providing benchmarks from best practices, structuring the sale itself). Typical student would be motivated and passionate about entrepreneurship, ideally with a background in technology and/or venture capital. No previous art background is required. 

Visit the following:, follow us on Twitter @paddle8, and follow us on our Facebook page, Paddle8

Please email your resume to