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(ECs) Field Study Opportunity: Go-to market strategy in mobile electronics wireless charging

posted Aug 21, 2011, 1:35 PM by Andrew Rosenthal

From our friends at WiTricity:

The Opportunity

HBS Field Study Opportunity

  1. An exciting consumer technology start-up (taught in Entrepreneurial Finance) under 2 miles from HBS. VC backed and gaining quick traction.

  2. Field Study team will have direct interaction with the company’s CEO (HBS Alum) and you will work directly with a recent HBS graduate (who understands how to make sure you have a good Field Study!). We understand where you are coming from.

  3. The Field Study itself is of utmost importance to the company and you will have an immediate and significant impact.

Project Description

WiTricity is seeking HBS EC students to join us in formalizing our go-to market strategy in mobile electronics wireless charging. The field study team will work closely with the Director of Product Marketing, Yinon Weiss (HBS ’11), and its results will be directly presented to the CEO, Eric Giler (HBS ’82).

WiTricity has around 30 employees and is located less than 2 miles from Harvard Business School. The Field Study team will benefit from the flexibility of working out of our location as needed, and will have tremendously high level and sensitive access to WiTricity’s business strategy and organization. The Field Study is therefore expected to have very significant impact on the company and potentially the entire emerging wireless power industry. This is a great Field Study for somebody looking to see the results of their work put into action in potentially nearly real time.

WiTricity Corporation is also a case taught in Entrepreneurial Finance.

Company Profile

WiTricity is a VC-backed, MIT-based technology start-up commercializing wireless power transfer. We are developing wireless power solutions for many sectors; ranging from electric vehicles to implantable medical devices to your favorite cell phone and computer tablet. This technology utilizes magnetism to transfer energy without wires in a way that is safe, efficient, and that works over distance.

To learn more about the company, visit:
If you prefer to watch videos (who doesn’t?) you can get a good intro here:

Contact Yinon Weiss (HBS ’11) at for more info on the Field Study.