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The Develop Strategy


Organizations using the develop strategy are relatively new businesses, firms with rapidly changing technology and product line, or companies entering new product markets because of unfavorable conditions in the existing business arena. The develop strategy seeks long-term growth via new-product and/or market development. Firms in this category pursue market leadership strategies. Intuit's pioneer­ing entry strategy in the personal finance computer software market is an example of the develop strategy.

What is strategy?

What is market?

Strategic marketing