Why Schrödinger's cat?

Schrödinger described Heisenberg uncertainty principle  \Delta x\, \Delta p \ge \frac{\hbar}{2} by putting a Geiger counter, a cat, and a radioactive material in a sealed box. The cat represents a tangible explanation to Heisenberg's principle. Even more, the cat facilitates an object with emotional connection.
Schrödinger transformed a quantum mechanics uncertainty principle to an emotional dilemma of "is the cat alive or dead? And can it be in both states at the same time?"

Heisenberg's uncertainty principle means that one can't determine simultaneously the location and the momentum of a particle. 
Schrödinger's experiment presented a situation in which the cat was in an uncertain state and could be simultaneously dead or alive, based on the uncertain emission of the radioactive particle. Only when we look into the box we can tell that the cat has one state of existence and it is either dead or alive.

New products hold great risk for a company. On the one hand, a new product can Go Live and increase the value of the company, on the other hand, it can "burn a hole in the company's pocket" and Go Dead. During the development phase (including the planing phase as well) the uncertainty is high, the product is dead and alive at the same time. Only when we test the product then we know what is its state.