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Kawasaki is twisting the throttle all the way and kicking it up to fifth gear this spring with its largest experiential programs to date, as well as a spring promotional campaign supported by national ads and a tie-in to the latest release from the band Green Day (Kawasaki's brand color is green.)  

The company -- which says it finished the calendar year as the (photo-finish) second-place Japanese motorcycle brand in the U.S., reporting sales up 12% this year -- is doing more of what it says has been keeping people coming into showrooms even in the depths of the recession: marketing outreach that combines online activity, dealer promotions, and brand-building.

The efforts include the "Kawasaki Good Times Sales Event" and two demo road shows, "Vulcan Nation" and "Ticket 2 Ride" that are hauling truckloads of Kawasaki motorcycles around the country so people can test ride the bikes.  <read more...>

The huge “Good Times Sales Event” promotion launched by Kawasaki in April has reached the halfway point and the company said that more than 3.2 million game pieces will have been distributed to consumers by the end of July.  Following the event’s July 31 conclusion, each of the 820 participating Kawasaki dealers will be giving away a new Kawasaki motorcycle or ATV.  <read more....>

Kawasaki’s “Good Times Sales Event” promotion will give away product that’s unprecedented for an OEM.  Consider these numbers: Four grand prize giveaways of 2011 Kawasaki Vulcan 1700 Vaquero cruisers. 820 participating dealers will hold drawings in which a winner will claim the prize of his or her choice — a Ninja 250R sportbike or a Bayou 250 ATV.

Then there’s the chance to win a coupon for $250 off any Kawasaki vehicle over 249cc, 15 percent off any Kawasaki accessory, or 10 percent off Kawasaki dealer service.  More than 115,000 certificates for free Green Day music downloads and Monster Energy Drink buy-one-get-one-free coupons also will be given away.

Of the 1,400 independent Kawasaki retailers, more than half are participating. Powersports Business took a look inside the promotion with the help of Jeff Chapman, general manager of Kelly’s Kawasaki in Mesa, Ariz., and Arizona Kawasaki in Apache Junction.  <read more....>