Social Visual Neuroscience


One of the most exciting recent advances in social psychological inquiry has been the emergence of interdisciplinary research efforts linking social, cognitive, affective, and neuroscientific approaches. Although the central thrust of our work continues to be behavioral in nature, this work has proven readily translatable, both practically and theoretically, to examination using functional magnetic resonance imaging (fMRI), magnetoencepholography (MEG), and event-related potentials (ERP). With increasingly accessible neuroimaging techniques, the human face has become a focus of growing attention in cognitive and affective neuroscience, making it a natural bridge for interdisciplinary collaboration between social psychological and neuroscientific inquiry. We feel that continuing such efforts is vital to gaining a more comprehensive understanding of social perception particularly at the social vision interface.

Related Publications

(underline indicates student collaborator)

*PDFs of articles are posted below (PDF) for individual, noncommercial use to ensure timely dissemination of scholarly work. They are intended for teaching and training purposes only. Articles may not be reposted or disseminated without permission by the copyright holder. Copyright holders retain all rights as indicated within each article.

Freeman, J.B., Johnson, K.L., Adams, R.B., Jr., & Ambady N. (in press). The social–sensory interface: Interactions in person perception. Frontiers in Integrative Neuroscience.

Da Costa, S., van der Zwaag, W., Adams, R.B., Jr., & Hadjikhani, N. (in press). Effect of gaze and stimulus duration on amygdala activation to fearful faces – a 7T study. Brain Topography. (PDF) 

Adams, R.B., Jr., Franklin, R. G., Jr., Kveraga, K., Ambady, N., Kleck, R.E., Whalen, P.J., Hadjikhani, N. & Nelson, A.J.(2012). Amygdala responses to averted versus direct gaze fear vary as a function of presentation speed. Social Cognitive and Affective Neuroscience, 7, 568- 577. (PDF)

Franklin, R. G., Jr., Adams, R. B., Jr. (2011). The reward of a good joke: Neural correlates underlying dynamic displays of stand-up comedy. Cognitive, Affective, & Behavioral Neuroscience11, 508-515. (PDF)

Adams, R.B., Jr., Franklin, R.G., Jr., Nelson, A.J., Gordon, H.L., Kleck, R.E., Whalen, P.J., & Ambady, N. (2011). Differentially tuned responses to severely restricted versus prolonged awareness of threat: A preliminary fMRI investigation. Brain and Cognition, 77, 113-119. (PDF)

Adams, R.B., Jr.  & Nelson, A.J. (2011). Intersecting identities and expressions: The compound nature of social perception (pp. 394-403). In: J. Decety & J. Cacioppo (Eds), The Handbook of Social Neuroscience, Oxford University Press.  (PDF)

Ambady, A. & Adams, R.B., Jr. (2011). Us versus Them: The social neuroscience of perceiving outgroups (pp. 135-143). In: A. Todorov, S.T. Fiske, & D. Prentice (Eds.), Social Neuroscience: Toward Understanding the Underpinnings of the Social Mind. Oxford University Press.

Beeney, J. E., Franklin, R. G., Jr., Levy, K. N., & Adams, R.B., Jr. (2011). I feel your pain: Emotional closeness modulates neural responses to empathically experienced rejection. Social Neuroscience, 6, 369-376. (PDF)

Adams, R.B., Jr., Franklin, R.G., Rule, N.O., Freeman, J.B., Yoshikawa, S., Kveraga, K., Hadjikhani, N., & Ambady, N. (2010).Culture, gaze, and the neural processing of fear expressions: An fMRI investigation. Social Cognitive and Affective Neuroscience, 5, 340-348. (PDF)

Franklin, R.G., Jr. & Adams, R.B., Jr. (2010). The two sides of beauty: Laterality and the duality of facial attractiveness. Brain and Cognition, 72, 300-305(PDF) 

Rule, N.O., Freeman, J.B., Moran, J.M., Gabrieli, J.D.E., Adams, R.B., Jr., & Ambady, N. (2010). Voting behavior is reflected in amygdala response across cultures. Social Cognitive and Affective Neuroscience, 5, 349-355(PDF)

Freeman, J.B., Rule, N.O., Adams, R.B., Jr., & Ambady, N. (2010). The neural basis of categorical face perception: Graded representations of face gender in fusiform and orbitofrontal cortices. Cerebral Cortex, 20, 1314-1322. (PDF)

Adams, R.B., Jr., Rule, N, Franklin, R.G., Jr., Wang, E., Stevenson, M.T., Yoshikawa, S., Nomura, M., Sato, W., Kveraga, K., & Ambady, N. (2010). Cross-cultural reading the mind in the eyes: An fMRI investigation. Journal of Cognitive Neuroscience, 22, 97-108. (PDF)

Freeman, J.B., Rule, N.O., Adams, R.B., Jr., & Ambady, N. (2009). Culture shapes a mesolimbic response to signals of dominance and subordination that associates with behavior. NeuroImage, 47, 353-359(PDF)

Chiao, J. Y., Adams, R. B., Jr., Tse, P., Lowenthal, & W., Richeson, J. A., & Ambady, N. (2008). Distinct neural systems underlying the perception of social dominance from facial cues. Group Processes and Intergroup Relations, 11, 201-214. (Special Issue on Social Neuroscience). (PDF)

Moran, J.M., Wig, G.S., Adams, R.B., Jr., Janata, P., & Kelley, W.M. (2004).  The neural funny bone: Dissociating humor comprehension from Mirth. NeuroImage, 21, 1055-1060(PDF)

Adams, R.B., Jr., Gordon, H.L., Baird, A.A., Ambady, N., & Kleck, R.E.  (2003). Effects of gaze on   
amygdala sensitivity to anger and fear faces. Science, 300,
 1536. (PDF)

Adams, R.B., Jr. & Janata, P. (2002). An fMRI comparison of neural circuits underlying auditory and visual object categorization.NeuroImage, 16, 361-377. (PDF)