Social Market Research (of Social Content, Networking, Purchases & Awards) => Donations & Social Credit Rewards

Give thanks to the sponsor or member who invited you...

[Foreword:  The exciting, socially progressive models of Social Market Research for Charity were inspired from watching the Jonathan Harris’ presentation at TED (Ideas Worth Spreading) of the Web’s secret stories”.  Using  passive observation he reveals the  emotional soul of the blogosphere.  Please preview his 15 minute video before continuing (click link above )]

If you didn't receive an invitation to register with SMRC, please: (1) Review the 'first page of the Cover Letter' (left menu) prior to reviewing this page which is the 'Service Description' (left menu).  We send this to prospective celebrity, business, 501(c)3 and social medium (network, media & societies) sponsors, that accompanies their invitation to our free, but by-invitation-only social market research for charity service.  It outlines the same models/tools and goals as present in our 'Mission' statement, and (2) Feel free to call or email us, to request that we send your company or celebrity a sponsor's invitation - as you can't register unless you are invited by a SMRC rep or SMRC sponsor.  Prospective sponsors can find SMRC reps under 'contacts' (left menu).

Social Market Research for Charity (SMRC) creates funding for social not-for-profits (more specifically non-political 501(c)3s) that increases the value of all social content and feedback.  We’ve created a platform (a passive social rewards, awards & a 501(c)3 social impact assessment/rating service), that monetizes the value of all social content (organization and/or individual) and feedback in exchange for donations to each social content providers’ (sponsors and members’) favorite 501(c)3 charities, along with social credit reward points (prizes and optional charitable receipts – i.e. the receipt side of a donations made in your name).    This stimulates mass free and honest feedback (seeking more feedback) to all social content (including to a sponsor's sponsors), as every piece negative or positive, creates more social credit (& donations to each member's favorite charity).

In other words, SMRC passively observes, generates and manages real value (credit) for EVERY Tweet, blog post, SMS, shared video-bookmark-link, comment, etc.,  that funds the most socially worthy charities (i.e. efficient, right-focus) in your name (or trade the credit points), while never exposing the identity of any member - GUARANTEED.  People also earn social credit points (and donations for their favorite charities):

  1. With purchases or offers from other SMRC sponsors that include “a donation (and social credit) with every offer” (as a ‘loyalty’ discount of redeemable social/tax credits to any SMRC sponsor or member, where 80%+ of the total system social credit and donations generated comes from SMRC members hosted by non-501(c)3 sponsors),
  2. 5% of the on-going social credit points (and donations value) generated by new members who respond to your invitation to register with you (sponsor or member) as their ‘host’ (for life), and ….(realize what we are saying)
  3. From ‘system service awards’ of social credit points for, including but not limited to (i) time-sharing  your free computer time for science, medicine, etc.  – ex:, to (ii) the 10% of the social credit points in the system that are ‘awarded’ by SMRC reps or any SMRC Sponsors – as recognition for service to the public good.

So Simple - Just RegisterThe social market research we develop is based on a free registration of (1) a profile of each person’s favorite charities, (2) a profile of each person’s social identities (screen names only used for tracking), along with (3) the person or party who ‘invited’ them into this free, but by-invitation-only social web service for charity.   The SMRC service does the rest, scanning your media every few minutes.  

That’s all it takes to start creating social credit rewards (and donations) based on what you are already doing everyday; to do more? – invite others to register (with yourself as their host)  and/or respond/ create more in any registered social media that produces a lot of feedback. 

MY Favorite CharitiesAssociating a donation to any popular charity (or knowing the favorite charity of a large business) is one of the most powerful incentives supporting charity, driving sales of practically any product or service up 20%, with a expect margin increase of 20%.   Nevertheless, hereto, it’s never been possible before (even by Google)  to secure a list of each person’s top 5 charities.  Unless you are a regular supporter of one or more 501(c)3s, most people today (7:10) don’t know or won’t tell you what those charities are, even if you just ask themand the unspoken reasons for this are quite understandable:  (the truth is… everybody would really like to be able to feel generous but…)

  1. Charities are a rather personal issue, that even bragging about would seem in bad taste
  2. Unless you offer to give a donation (or even better, an on-going series of donations) to those charities
  3. People today are distrustful with so many ‘bad’ charities that they know or have heard about (tax shelters, money making money, most money to the facilitators, etc.) – which is why SMRC performs an “social impact rating on any/every 501(c)3 - (our formula:  [end-benefits / input resources], similar to the BCG charitable investment analysis)
  4. It’s just hard to feel generous when you don’t think you can afford it (and with today’s economy?)

Nevertheless, SMRC’s proposition is exactly that:  Given a minimum of a few hundred dollars (to a few thousand) worth of donations  each year (as credit for what they’ve done in the past and are already doing every day) -  that they have to give away to one or more social 501(c)3 non-profits AND for which the service makes a donation in their name with the charitable (tax-deductible) receipt to them… How many people would not want to become generous, and choose one or more worthy social charities to give the money to?

 And while you may enter any 501-c3s in your charity profile, if you don't have five in mind already, allow us to suggest that:

  • Consider supporting 1-2 favorite charities endorsed by the sponsor who invited you here (as a member or follower of this sponsor with whom you share common interests, attitudes with, and respect), for charities one (1) and two (2) 
  • “Promote at least a few small-midsize community 501-c3’s for charities (3 – 5) which are much more socially responsive and most likely where many of your friends and neighbors are today

Modeling Social Capital - Collective Wisdom:   SMRC leverages Drupal 7, the world’s leading Open Source Content Management system, with rich APIs  to the largest collection of social media/network’s content and feedback formats;  to this we’ve added support that removes malicious code, and an Enterprise-class OO DB, fifty times as scalable as MySQL.  Scanning the web every few minutes for new content or feedback, using ‘public-access’ methods (that don’t violate data security and so can’t be blocked),  we note the time and general location, before adding our own index ‘tags’ to the user’s content tags, as well as an ‘emotional tag’ (using the leading, well-known, context-based social algorithms) for each piece of content.

This results in an extremely simple but powerful  and dynamic social model that integrates the fundamental emotional and organizational constructs, as best demonstrated individually, in  Jonathan Harris“We Feel Fine” and “Universe” applications respectfully, but has been expanded to cover the entire web/social media of content (as compared to just the blogosphere  in ‘We Feel Fine’ or all syndicated media as in ‘Universe’), as well as every piece of content per media type (as compared to in blogs with posts that have the words “I feel” or “I am feeling” – using the social algorithms to rate the ‘feeling’ of the content).  Thank God that we have Drupal to do most of the lifting.

Invaluable Social Market Research for Charity Deliverables :

(A)   501(c)3 Social-Media Schedules create a 3-Way Donations Cycle:   Never before has it been possible for anyone to know when and where larger than normal numbers of people who support a charity (but are present on different agendas) are on-line or monitoring their social medias.   We’ve reviewed the reasons why earlier (with the majority not thinking about it because they are either disgusted with bad charities, or don’t feel generous because they think  they can’t afford it), but considering our responses to these concerns, just imagine for a moment, what you’d know, that  the market doesn’t know today.  By tracking each person’s timing and activity levels in each of their social media,  correlated to each person’s charity profiles,  we would see:  (1) By media,  the above normal media schedules for each 501(c)3, or similarly (2) by each charity, the above normal activity levels per media.  Note:  The majority of members in each set are hosted by celebrities, business and social organizations (not 501(c)3s).

For 501(c)3s:  This marketing  information lets your current social networking be 100% more effective as you will now know exactly when members from your 501(c)3 are (as well as where your new SMRC followers are) monitoring those mediums, and you receive the information free regarding your total set of supporting members. 

For other SMRC Sponsors:  Other sponsors seeking to market to the charities, acquire the data as charity-X-media or media-X-charity daily schedule at a rate of ~$0.004 per profile (comparative minimum market rate of $0.10, averaging 200 concurrent sponsors acquiring); priced low enough (4% of min. market rate) to insure acquisition by more than 200 concurrent sponsors.  

Use of this Content:  Our celebrity, business and social organization sponsors acquiring your data, offer a donation to your charity with every purchase (along with social credit rewards for the purchaser).  SMRC does not create advertising but provides the market research of 501(c)3 media schedules, as well as sells special, instantly redeemable social credit ‘points’ (packaged as a code) that awards SMRC members with a donation to their favorite 501(c)3 charity and the receipt in their name with any sale.

Managed Use: The problems with monitoring social content  are typically related to personal identity/contact data (e.g. email, phone, etc.) that is sometimes provided to the content buyer during the collection of the content, or when that market research lifestyle or purchase information ends up being used with track-back technologies (which as a service, may collect and release, or are vulnerable to releasing, the identity/contact-information of the member). 

SMRC manages a policy on the use of that research, creating an additional donation to the member’s charity with every purchase, while mitigating any chance that any member’s identity will ever be revealed (reports are stripped of individual identity data, sponsor sales must each include a donation to the charity, and sponsor promotion technologies are periodically reviewed to insure they don’t pass identity data); violators are denied further purchases of any others’ group content or required to work with one of SMRC’s preferred vendors.

60% + of the SMRC Member Profiles:  associated with any “501(c)3-Social-Media-Schedule” will be SMRC members with that 501(c)3 as one of the five charities in their charity profile (hosted by another for-profit SMRC sponsor),  as compared to being the native supporters of that 501(c)3 (i.e. SMRC members whose host is that 501(c)3).  This explains why 50% + of the donations value generated for each 501(c)3, comes from SMRC members hosted by non-501(c)3 SMRC sponsors, as well as why most ‘sales’ (w/donations & social credit) will be between non-501(c)3 parties.   Every SMRC member generates social credit for their content as well as receives more credit as a purchase discount.

(B)    Social Intelligence Ratings and Reports:  As compared to virtually all surveys, which w/rare exception, are questionable by design, and subject to potential manipulation … one of the only ways to secure a successful interview is to apply a technique called “passive observance” whereby the people being interviewed are not consciously aware (top of mind) that essentially they are being interviewed for how they “feel” about any topic as they go about their daily lives sharing social content.  By focusing on what people are actively discussing, and analyzing the emotional characteristics of all of a person's everyday social content (whether one likes or dislikes a social topic and how much) captured passively as compared to people answering a survey, provides a much more accurate picture of people activities, interests and concerns (or how they truly feel  about what is being discussed). 
By adding a simple (like, dislike, how much), context-based, emotional tag (see for how to create these tags) to each piece of social content and feedback, along with additional tags based on word density to the user submitted index tags, you create an un-bias view of the universe of content surrounding any tag.  Filtering the universe of any tag into the common sub-tags of its' content on 2-3 levels, along with providing the emotional spread for each level, creates the foundation of the collective's reports that can rate how people are feeling about any social tag, and all associated sub-tags. 

SMRC Generation Two For Goodwill:

Generation One: In Generation One, Sponsors (Celebrities, Charities, Business & Social Mediums / Organizations) invited by SMRC reps, invite their membership to just register for this free passive service that monitors their social content for charity.  95%+ of the members are invited through SMRC sponsors. 
Generation Two:
  In Generation
Two (which starts immediately after your members get started), your members who responded to your invitation to register with SMRC, ‘invite’ other people to register (as their host) – by socially bookmarking or posting SMRC’s registration page in their social medium.

ð  As a SMRC sponsor, your members (and/or customers, followers, etc) who responded to your invitation, would be inviting -- their social medium (network, media, group) associates, as well as their friends and associates … up to 150 each… with benefits that last a  lifetime (as your host relation never changes)…

ð  With your host ID becoming directly associated to the daily tickler-like points on the taskbar.

ð  This will expand your goodwill (positive market association) 5X fold if each of your members ‘invites’ 5 total new members from their other social media relations, while creating an additional $0.15/day (5 X .05 X $0.60) from the five, 2nd Generation member’s on-going social credit to your members…increasing the on-going social credit contribution of each of your members from $10.95 to $13.68/yr. (365 X .05 X [$0.60/day + $0.15/day]) – Net worth 1st Generation member w/5 invites.

ð  The Net value of this service, accounting for multiple (the first two) generations (CONTENT SALES ONLY minimum %’s):

    • Annual Net Influence for the 501(c)3 industry: (A) Your Total members X $219/yr. (1st Generation);  (B) Your Total 1st Gen members X $1314/yr. (1st & 2nd Generation; $219 + 5 X $219 = $1314/yr/1st Generation member); (C) $2190/sponsor/yr. (minimum per sponsor based on 10 X $219/yr. worth of content, one member’s content X 10
    •   Annual Net to Your Organization: s

> If you are a 501(c)3 (Note: Donations value will be 50-75%%+ from non-501(c)3 contributions - not shown below)

      • (Total members X $232.68) +$2,190 min.  in donations to your 501(c)3; $219+$13.68=$232.68
      • (Total members X $13.68) + $2,190 min. in social credit for your 501(c)3
      • (Total members X $273.75) in social credit for your 501(c)3 membership; ($0.60+$0.15)365=$273.75

>  If you a Sponsor (Celebrity, Business, or Social Organization) that is not a 501(c)3, but supports them:                 

      • (Total members X $13.68) + $2,190 min. in donations to your organization’s favorite 501(c)3
      • (Total members X $13.68) + $2,190 min. in social credit for your organization
      • (Total members X $273.75) minimum in donations to your member’s favorite charities and in social credit for your members
      • More sales and loyalty from SMRC 501(c)3 organizations
    • Valuable social market research – charity media timetables and social intelligence reports
    • Daily reinforced Goodwill association with your members and their/your expanded social relations.  This further reinforces the (a) Increased Sales with regards to (b) loyalty (from existing members) as well as from (c) new social medias (or organizations’) relationships responding to the sponsors’ members’ invitation to just register as their hos
    • Net Observation:  While the value of the second generation SMRC members invited by your members, is:
      • Minimal for creating donations and social credit to the favorite charity of the sponsor (at 5% of 5% of $0.60/day = $0.0015/day), and
      • 95% more effective for your members (at 5% of $0.60/day = $0.03/day) ,
      • The goodwill value (influencing new business & new members/ customer/ followers) is DIRECTLY related to the total size of the second generation invited by your members, customers, etc.

ð  Adjustments (not accounted for above):

    • Net Contribution from  avg. 5% of Sponsor sales related to program:  50-100% increase – all programs & returns
    • Net Contribution from 200% content price increase (to 12% of min. mkt. price): 300% increase – same

SMRC’s  Business Projections - Worst Case - 50:1 Minimum Return Potential:

(if this were an investment versus a service by and for the people)


  • 2-3 million member start-up:  From 150+ top charities (non-profit, philanthropy) plus 200+ other sponsors (celebrities, businesses, social organization/media) to initiate a minimum 10+ million non-exclusive endorsed invitations to their members/customer, to yield the projected start-up membership.   Consider that many charities, celebrities and social media/networks have over a million members and the monies created are a non-competitive supplement that increase the value of every one of their existing funding and service programs   (Update:  1.1.2012: Pre-Registration interest at 4 million+).
    • Projection of the service to grow to 5 million members by end 1st yr (best case 10 million)
    • 5% of every member's on-going social credit for their referring sponsor (referencing the $0.03 as 5% of $0.60 below)
    • 80% of the revenues created by the service go to fund the donations and the system's social credit
    • 10% of the revenues (and associated donations and credits) need to be allocated to the members (as a 50% operating expense of our service), to accommodate for the 10% of the total social credit ‘awarded’ in recognition of worthy social contributions or as-needed bonuses to stimulate the service.(referencing the additional $0.06 per member per day, added to the ‘charity & social credit return’ (as a net of $0.66/day/member for charity), and deducted from the service’s return (as a net of $0.06/day/member for the service below)
  • Creation of absolute minimum of $0.75/day/member:   ($0.60/day to member's donation & social credit, $0.06/day to Award Credit,  $0.03/day to host [sponsor or another member] & $0.06/day to the SMRC service):    We price the value of a member's social profile, based on the number of concurrent sponsors willing to make an offer to 1+ of 5 or more charities in a member's file: ranging from $0.03/profile for 25 sponsors to $0.015/profile for 50+ sponsors thereafter (of the hundreds, growing to thousands of SMRC sponsors:

    (1) This stabilizes a minimum value per profile, as compared to the market rule of thumb for pricing to achieve maximum return. The comparative average is $0.10 to $0.25 per profile (3-7X more);   (2) This sets a value for each member's content and feedback, as compared to the average amount of input monitored by the service;  (3) This provides special emphasis for small, community charities to both member and sponsors;  (4) This produces between 5-10+ social media ad opportunities for each member to acquire more donations and social credit member rewards for purchase or just giving feedback, with the media research component for this at $0.03 - $0.015 per profile;   (5) Targeting acceptance of one $10-20 (avg. $15) commodity offer per day (with a $0.050-$0.75 donation/social-credit bonus), compared to the daily 4-9 other ads creating rewards from feedback, would stimulate ~$5.5K annually in cause marketing economy per member.

  • Budget for completion of services, marketing and service launch = $500,000.00.  The future equity to be divided based on awards of donations made respective to the launch budget.
    • Projected annual budget $5 million; Net of  $5.5 million 1st year cost ($5 million + $500K above)
    • Tax rate of 35%


  • The optional subscription (100% applied as a donation to the member's charity w/tax deductible receipt accounting) of $10 or $25 (suggested) per month averages $0.60 per day (actually $0.5775 or ($10+$25)/30.42). (note: currently no subscription)
  • The SMRC service makes $0.00 on any out-of-pocket donation, as they are immediately applied (no holding revenue) – unless we become a bank, and even so, the finance revenue will go to the charity. (this will apply also all donations from content)
  • The profits below thus reflect only thes revenues from the sales of media-charity maps (sold to non-charity sponsors, as compared to the additional revenue potential for the "ratings" (focused on the finest by-products of our social capital as for example Art, Science, Literature, Music, Sports, etc.) that are of great interest to the sponsors producing such valuable social capital and to external buyers of social capital products (most that increase in value w/age - like a rare book). 
  • The profits below do not reflect the expected pricing increase of the content 100-200% (to 8-12% of min. market price) 
  • The profits below also do not reflect the sales of bonus social credit (instantly redeemable) sold to sponsor who wish to create loyalty programs (as a donation with special purchase, trials, or product/service reviews). Though popular, the margins are marginal creating a net increase of ~10 - 50% across the board (members, sponsors and the services’ returns). 
  • The profits do not reflect that 50-75% + of the donations for each 501(c)3 are created by non-501(c)3 supporting parties

Profits & Net Returns: based on minimum returns per member (i.e. $0.75 per member per day)

Ø  Per 2 million members:  Creating $313.2  million (2,000,000 X $0.66 X 365 X .65)  for charity & social credit after taxes 

    • Creating $43.8 million (2,000,000 X $0.06 X 365 for the SMRC service before taxes 
    • · Net Return of $24.9 million or 50:1 return (($43,800,000 - $5,500,000) X .65)/$500,000 
    • · Worst Case

Ø  Per 5 million members:  Creating $783 million (5,000,000 X $0.66 X 365 X .65)  for charity & social credit after taxes

    • Creating $109.5 million (5,000,000 X $0.06 X 365) for the SMRC service before taxes 
    • Net Return of 67.6 million or 135:1 return (($109,500,000 - $5,500,000) X .65)/$500,000 
    • Target Case

Ø  Per 10 million members:  Creating $1.566 billion (10,000,000 X $0.66 X 365 X .65) for charity & social credit after taxes

    • Creating $219 million (10,000,000 X $0.06 X 365) for the SMRC service before taxes 
    • Net Return of 138.8 million or 277:1 return (($219,000,000 - $5,500,000) X .65)/$500,000 
    • Best Case

Social Market Research for Charity (SMRC):

A free web service creating Real Social Impact – Passively Changing the Web for Good…

Social Credit for Social Content - Supporting Charity and the Value of our Social Capital Assets…

Http:// -  pre-registration



  1. Donations are optional; 100% w/no fees to the member’s favorite 501(c)(3)  charities;  Registration is free.
  2. All content for sale to sponsors does not reveal the identity of any member,  and is a CSR expense as compared to a charitable deduction,
  3. Only ‘public-access’ methods (no passwords) are used to secure the member’s content and feedback that they legally co-own with the media source,
  4. The service does not support direct advertising on its’ interfaces, that are limited to a score taskbar, history/navigation/charity-reports,  profile/registration and exchange/ redemption web pages,                
  5. This service does not compete (for money, time or focus) with any social media, gaming, value-added service, advertising or fund-raising programs, but rather silently creates additional social credit and extrinsic social intellectual capital, from these activities as well as from content and feedback created in the course of your everyday routine (your cognitive surplus)… therefore increasing the value of ALL social content and feedback for charity.  It’s the complementary bonus for every program  that generates social content and/or feedback.
  6. The service creates social credit “points” (as a game) – Redemption or awards convert ‘points’ into tax deductible receipts – Allowing non-profits and average taxpayers to exchange their social credit points with for-profits sponsors (so all the tax deductions are applied),
  7. Anti-humanitarian 501(c)3's (ex: Al-Qaeda, anti-gay, KKK) are not accepted,
  8. All 501(c)3's receive bi-annual social impact rating reports => benefits to end beneficiaries divided by the input resource funds modeled after the BCG (Boston Consulting Group) Best Practice study ( modeling social impact)
  9. The service filters out nonsense content and dangerous code before ‘crediting’ it,
  10. The service offers to double or triple a members’ social credit points [while increasing the credit-ability of a members’ content related to their social credit worthiness] based on their degree of  interest in promoting an external digital identity (most as a free service),
  11. Sponsors may acquire from the ‘exchange’ special instantly redeemable social credit points to give away to existing (as a loyalty/CSR expense) and new customers as a donation (a CSR expense, with an on-going 5% back) with every purchase (the market’s more popular form of funding charity but now with the receipt),
  12. The ‘service’ will ‘award’ bonus social credit points to existing worthy service (example: volunteering, excess computer time for medicine, environment, SETI, etc.) by direct and third-party requests
  13. The Service will launch with ~150 of the largest charities and ~200 sponsors (Celebrities, Social mediums, Business CSR), growing to 1000 by end of the 1st year – to generate ~10 million initial non-exclusive invitations to register for this non-competitive , supplemental funding for their favorite charity (or themselves as a social non-profit);  We project this will jumpstart the program with ~2-3 million users week one.

Ø  SMRC Corporate Organization & Management: 

1.       Corporate Organization (projected) – SMRC’s corporate structure is three-fold.

v  A private C-Corporation to develop manage own and dispose the technology architecture intellectual and real property.  SMRC issues 100,000,000 shares divided as 20% executive stock, 20% preferred stock, and 60% common stock.

v  A charitable trust to collect manage own and dispose all member-generated data and member-pledges. All members who pledge are automatically registered with SMRC Funds. To nominate amongst the registered members, trustees.

v  A private 501(c)(3)  to serve as beneficiary of the Trust and to facilitate the Exit Strategy. All charities which register with SMRC automatically become co-beneficiaries.

2.         Executive Team - SMRC’s executive team consists of three (3) Founders with discrete roles. As SMRC grows to these we plan to bring on three additional executive officers with discrete roles:

v  Chief Business/Operations Officer, Digital Social Systems Architect, Phillip Nakata

v  Chief Technology Officer, Human Systems – Gaming – Coding Manager, Aaron Nakata

v  Chief Liaisons Officer, Sponsor and Charity Liaison, Scott Bruce

v  General Counsel, TBD

v  Chief Financial Officer

v  Special Advisor – Cause Conscience – initial Investor, TBD

3.       Management Team – SMRC’s management team consists of three divisions.  We have over a dozen individuals who’ve worked with us over the last year ready to start. 

v  501(c)3 Charity Liaisons

v  Corporate Liaisons

v  Celebrity Liasons

v  Social organizations Liaisons (social media, networks and societies)

v  CSR services

v  Member experience and support

v  Research and Development

v  Quality Control

v  APIs and services

v  Marketing, branding and design (promotional collateral, shows, events)

4.       Business and Social Technological Expertise and Qualifications:

The SMRC extended executive business and social technology team has the following core competencies:

·         Social Media, Social Networking

·         Internet Marketing & SEO

·         Artificial Intelligence Systems

·         Configurator Technology (Blending AI, Logic and Decision Sciences)

·         Cognition, Intellect, Personality Testing and Design

·         Learning Management Systems

·         Collective & Predictive Social Intelligence and Analytics

·         Open Source Development

·         High Performance Computing Design

·         Software Development Life Cycle Design & Strategy

·         Distributed Computing Benchmarking and Optimization

·         Expert Systems (Integrated logic, analysis and recommendations)

·         Java, PHP, XML (Platform Independent)

·         Single Sign-on Development

·         General Purpose GPU Cluster Design

·         Services oriented architecture and computing

·         Multi-media, 3D and Presentation Services

·         Indexing (spidering, ant-agents and worms) and Taxonomy

·         Inter-Application Messaging and Queuing Services




·         Project Management Best Practices and Rapid Prototyping

·         AJAX

·         Object-oriented databases

·         Common Services

·         Cloud Computing and Cloud Archival Services

·         Enterprise (integrated components, services and objects) Architecture

·         Application Service Architecture

·         Procurement through distribution and Logistics

·         Virtualization and Virtualized Computing Frameworks

·         Social Analytics (emotion and influence plus deep profiling)

·         Text/Data Mining/Warehousing

·         Business Intelligence

·         NLP (natural language/linguistics processing)

·         Internationalization

·         Intellectual Capital

·         Re-Engineering

·         Pervasive (Wireless + Hardware and Sensory-Interactive)

·         Modeling and Decision Science

·         System Analysis and Quality Assurance (Impact and Recommendation Reports)

·         Security - from objects to borders

·         API development

Ø  SMRC Founder BIOS:

Phillip Nakata is SMRC’s Chief Business Officer and our Digital Social Systems Architect. Phil is/was a Managing Partner of Strategic Rating, Inc (SRI), a strategic business planning and market-development firm that implements world-changing business, technology and social-intelligence applications and programs—including sales & marketing automation, business process re-engineering, eBusiness & best practices frameworks and green technologies.

  • Prior to joining IBM as a CTO of Sales Transformation, Phil pioneered Sales and Marketing process automation. Beginning in 1986 he was Director/Architect for automating the world's largest financial sales workforce, designing business process and engineering AI-based configurators for Spectrum.  Later, as IBM's Worldwide Business and Technology Assessment Officer, he audited, re-engineered, and sun-downed IBM’s five billion dollars of leading developments as investments. He spearheaded the integration of IBM’s business platforms to the web (from Proprietary SNA to Open TCP/IP), the adoption of Java as principal programming language, and was instrumental in introducing SOA and Open-Source Services as IBM's new foundation-base for intellectual capital and revenues.
  • In 2000, with the market adoption of Web 2.0 for business, social and entertainment, Phil began to develop several business applications, technologically and socially revolutionary concepts for managing change—such as “write once/run anywhere” code (Java/patterns), best-practices engineering, the indexing of any data (XML) and the value of collective-passive-intelligence mined from social media & networking technologies. With these tools, since 2007, Phil has focused on bringing to market green technologies and social advocacy programs, and developing working models for optimizing and monetizing behavioral content from social-interactive solutions for the most popular social media in order to drive a self-sustaining economy based on humanistic and environmental empathy.

The challenge of building such a scalable, secure, self-service social framework to super-fund charities, required a broad and deep background in business intelligence, object technology and social sciences, applied from projects of similar complexity and scope.  Phil's background and education includes the Wharton School of Business, the University of Pennsylvania, the University of Pennsylvania School of Medical Technologies and more notably, his first-hand work with many of the world's most distinguished computing, business, green technology and social scientists.

Aaron Nakata is SMRC’s Chief Technology Officer, in charge of Human systems & game design, and is our Chief Coder.  Aaron is an up-and-coming coding phenom and has earned highest respect amongst the gaming development and open-source coding communities to which he is a regular contributor. Aaron’s long-standing interest in learning and interacting through gaming and social metaphors and models has evolved into a keen understanding of object-oriented thought- and behavior-patterns.

  • Aaron’s prodigious coding skills manifested at an early age. In grade school, what started as competitive play and testing of game-paradigms became a social-techno-educational experience, as he interacted daily with many of the coders who went on to build Google’s platform.  During this period, Aaron developed a strong interest in Open-Source, Linux and related developments.
  • It was Aaron’s proposal to introduce RedHat to IBM that launched what would subsequently become a large part of IBM’s revenue. While a computer engineering student at the University of Colorado, Aaron interned full-time at StorageTek (a Sun Computer spin-off for high integrity storage), supporting their current and legacy programming and control systems. Afterward, he gained web and marketing development experience working at a local Boulder firm. For Aaron, these experiences taught him to model solutions, utilizing the power such advanced processes make available.

For the past few years, Aaron has worked on a variety of web 2.0 social and business projects, primarily contracting services for business development practices—including SEO work, search marketing, RSS marketing, social advocacy applications, payment systems, and AJAX/PHP programming. His current focus is on developing Drupal architecture and design for social media/networks and gaming.

Scott Bruce is SMRC’s Chief Liaisons Officer.  … we will be adding his history shortly.


Ø  SMRC Exit Plan:  - To become a 501(c)3-Sponsor owed Public entity.

Respective to the organic growth potential of SMRC (achieving 50 million members) in the social media ancillary services market, SMRC’s business plans project going public in under three (3) years, with all 501(c)3 organizations that are sponsors of SMRC, to become the beneficiaries of  SMRC’s 501(c)3 foundation.  Admission to SMRC will still be by-invitation-only, with all core foundation processes and dynamic (self-defining) models unchanged.