Awardee of the Year 2021

The fifth “Shiv Nath Rai Kohli memorial mid-career Best Scientist award, 2021” awarded to: 

(1) Dr. Pavleen Soni, Associate Professor (Grade Pay 9000) University Business School Guru Nanak Dev University Amritsar for her contribution to the field of Social Sciences..

Significant contributions of the Awardee of the year 2021:

Post liberalization, the society has witnessed changes in structure and composition of families, increased urbanization, dual career families, higher disposable income, and more frequent and autonomous exposure of children to media. Children have become little emperors in making purchases and this has intensified marketing efforts focusing children. My research has assessed the impact of incessant food advertising, retail food promotions, use of packaging promotions, misleading nutritional cues and online app based price promotions on the consequent shifts in attitudes, food preferences and consumption among children towards high energy-low nutrition foods. These investigations inform us about the societal changes occurring in the area of food consumption among youth which can have serious detrimental effects on their health. The studies offer implications to the government and to the policy makers who are trying hard to fight malnutrition, hunger and poverty and achieve Sustainable Development Goals. My work invites their attention to the emerging problems emanating out of food marketing which manifest through increased incidence of diabetes, cardiovascular diseases and psychological disorders in children. The research findings offer policy implications for the government to increase the frequency of public service advertisements  to children and parents regarding the manner in which marketed and packaged foods should be consumed (as per guidelines offered by National Institute of Nutrition). It has also recommended that the marketers should self-regulate their food advertising and promotion efforts or use traffic light criteria through which the red, orange and the green lights can suggest whether the foods are healthy or unhealthy and thereafter make an informed decision.

Researh Output Score as on December 30, 2020:

Google Scholar citations-547, h index-9, i10 index-8

Citations Scopus: 210

Citations WoS: 40

Scopus h index: 2

WoS h index:2

The fifth “Shiv Nath Rai Kohli memorial mid-career Best Scientist award, 2021” awarded to: 

(2) Dr. Neeraj Kumar Singh, Deputy Librarian, A C Joshi Library, Panjab University, Chandigarh

Significant contributions:

Dr. Neeraj Kumar Singh, Joined Panjab University in 2009 and is presently working as a Deputy Librarian in the A C Joshi Library, Panjab University, Chandigarh from 2018. He has obtained M.Sc. (Chemistry) from Rani Durgavati University, Jabalpur in 2001 and Master of Library and Information Science (M.L.I.Sc) from Delhi University in 2004. He did PhD from Panjab University, Chandigarh in 2014.  He has been awarded the prestigious Commonwealth Professional Fellowship twice by Commonwealth Secretariat Commission, London and British Council London, UK, at University of East London, London in 2017 and in 2012. He has been decorated with many awards including: Shiv Nath Rai Kohli Mid-Career Best Scientist Award 2021 (Social Sciences) by Panjab University, Chandigarh., University Librarian of the Year Award 2021 presented by Madhya Pradesh Librarian, Association (MPLA), A C Joshi Library Uttam Seva Purskar 2009 by PUC, etc. He has published a total of 35 research papers in the peer reviewed/ indexed journals, authored one book, Chapters in Edited Book: 08, etc. Dr Singh is having 42 Scopus Citations: H Index: 4, Google Citations: 292: H index:9, I-10 Index: 9. He has one patent (patent no. 2021103042) to his credit.