(presentations available below)
Cloud to reduce costs
The term cloud is quite overloaded, and its definition blurry. For enterprises, cloud often implies that a centralized IT group will become the cloud service provider for the various lines of business, thus making the lines of business cloud service consumers. Given this definition of cloud for enterprises, cloud principles can be applied to help lower costs, and extract more value from hardware, software, and people. The challenge for most enterprises is adopting cloud in an evolutionary way; where an enterprise can incrementally pursue cloud via a series of steps, and each step has its own risk, investment, and ROI. Ideally, the cost savings from step 1 can be used to fund the activities in step 2, and so on. The cloud discussion often focuses on applying virtualization, standardization, and automation to simplify the delivery of IT services. While important, these are only a few steps in the overall cloud journey. The most successful cloud adopters worldwide have done the following, and our discussion on how cloud can help cut costs will elaborate accordingly, and help you better understand the cloud evolution. In certain situations, and evolutionary and step-wise journey may not deliver value as quickly as needed, therefore we'll also discuss revolutionary ways to adopt cloud, as well as revolutionary ways to quickly pursue these steps. IBM's recently announced PureApplication System, an expert-integrated system, is one way to pursue the revolutionary approach. The following steps describe the evolutionary journey (the sequence can vary, and not all steps are required):
Cloud to generate new revenue
In addition to lowering cost, cloud can also be used to generate new revenue. Enterprises are externalizing their core strengths: their data, business processes, and so on via API, Web, and mobile channels. These new channels will stress the underlying application platform in new ways: unpredictable & erratic transaction patterns; steep, high spikes in usage; and so on. API management, cloud-centric application platforms, and business models enabled via the "Engaging Enterprise" & SoLoMoCo (Socially-integrated, Location-aware, Mobile-enabled, and Cloud-delivered), enable enterprises to generate new forms of revenue.
The convergence of cloud, mobile, social, and big data, built using SOA best practices, serve as the technical foundation for these new systems of engagement. An Engaging Enterprise has four technical elements: first, the API set, which is the new public persona exposed to their partners and clients; Second, the applications & services they publish across multiple channels(mobile via an app store, web, api, and so on); Third, an elastic services platform, capable of securely and economically running on cloud-based systems, with the ability to grow to “internet-scale”; and finally, integration with their internal services, which are the foundation of their enterprise SOA, including their mission critical business processes, transaction services, and business decisions. Each of these technical elements have different life-cycles, where API’s, applications, and elastic services evolve more quickly than internal services. DevOps therefore is a key enabler for supporting the different life-cycles, integrating the experience across development, management, and operations, and ensuring faster time-to-market.
Ningbo Logistics is an example of an Engaging Enterprise. Ningbo is working with IBM to fundamentally transform the logistics industry in China. The transformation is enabled through the convergence of: mobile technology, with mobile user experiences, and business optimizations through location-awareness; cloud delivery models designed for internet-scale; new business insights driven through analytics; and a more responsive business through faster time-to-market, enabled by DevOps.
The Logistics Management Service, an industry cloud, serves as the foundation for a new business network, where Ningbo can externalize their logistics expertise, build an ecosystem of partners on their platform, and provide efficient, cost-effective logistics management as a service. Business model innovation is one of the key attributes of an Engaging Enterprise. Clients can monetize their wisdom and industry expertise in new ways, building new business networks as Ningbo did, and reach clients through new channels.
Ningbo Logistics Industry Cloud
IBM Impact 2012: Future of Cloud Computing, IBM's vision & strategy
Cloud computing enables enterprise customers to fundamentally transform their datacenter. Private cloud enables customers to offer cloud-based services to their lines of business, and hybrid cloud capabilities enable customers to leverage external application and system resources. These services range from compute resources, to middleware capabilities, to application services that may even be running off-premises. This session will discuss IBM's cloud strategy and vision which covers infrastructure and platform as a service, hybrid cloud capabilities and workload optimized systems. Information in the session is grounded on customer experiences gained over the last several years.
IBM Impact 2011: Private Cloud [R]Evolution: Customer journeys to the private cloud
Enterprise customers are seeking to drive efficiencies within their IT infrastructures by evolving to the private cloud. This session discusses the private cloud evolution:
covering the challenges experienced after virtualizing; the value of standardized & automated IT service delivery; and extracting more value from hardware, software,
and labor through workload management. This session will also present a technical perspective on what next-generation enterprise application infrastructures will look
like, and the critical role that private cloud, hybrid cloud, and workload optimized systems will play.
IBM Impact 2011: IBM Cloud Vision and StrategyCloud computing enables enterprise customers to fundamentally transform their datacenter: Private cloud enables customers to offer cloud-based services to their lines of business; and hybrid cloud capabilities enable customers to leverage external application and system resources. These services range from compute resources, to middleware capabilities, to application services that may even be running off-premisis. This session will discuss IBM's cloud strategy & vision, which covers infrastructure & platform as a Service, hybrid cloud capabilities, workload optimized systems, and is grounded on customer experiences gained over the last several years.
Fixing Virtualization: Getting the CPU utilization you were promised
Despite virtualization, customers are still only achieving 12-18% CPU utilization. The challenge is that they are running out of memory before they run out of CPU. Application Virtualization and Elastic Caching can be used to help customers extract more value from their hardware, software, and people. With this session, attendees will have a plan they can immediately execute, with minimial disruption to operations, and 0 application code changes, to get more out of their virtualized infrastructures
IBM Impact 2010: Enabling Clouds with WebSphere
Client Experiences Adopting Cloud