1) One Burning Question? Why are you in Business?
The critical ingredient to your business success
2) What is my USP (Unique Selling Proposition)
How do I stand apart from my competitors?
3) How do I grow my Business?
There are 5 strategies for growth.........
4) Who is my customer?
A couple of tips on gathering customer information
5) Building Customer Traffic;
Effective ways to grow your customer base
6) Effective Advertising
a) What is "Call to action" advertising?
b) Which Media - Print, Radio, Internet, Mobile?
c) Novelty advertising- How can you be innovative
7) The Sales Process:
b) Up selling
c) Add on Selling
8) Staff Training;
a) Why I am Here?
b) What is my Role?
c) What is my Job Description?
d) How am I managed?
e) Where to from here?
9) Product Training
"A clearly defined product proposition"
a) Product knowledge
b) Features and Benefits
d) Displays and Presentation
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