Shuoli Zhao

I am currently a Postdoctoral Fellow in the Division of Applied Social Sciences, the University of Missouri, Columbia. I obtained Ph.D. of Applied Economics in the Department of Applied Economics at the University of Minnesota, Twin Cities. My research interests are applied microeconomics and behavioral economics, with the interaction of agribusiness and risk management. In my Ph.D. dissertation, I investigate consumer and producer decision-making under risk and uncertainty using the framework of Cumulative Prospect Theory.

I have participated in interdisinplinary research projects relating to horticulture, food, and specialty crop. Some of the topics including public acceptance evaluation towards GM and nanotechnology-based foods and labeling, socio-economic analysis of marketing improved rosaceous cultivars, consumer attitudes research on sustainable traits in vegetable production and processing, market feasibility study of using reclaiming water in crop production, and profitability/sustainability assessment of aquaponic food production. I have also worked on industry projects such as investigating marketing tactics to market floral products to millennials.