Shimon Haber: The era of social media

It is contemporary to believe that human society, approximately, through its recent history has dismissed the agrarian-oriented vision for the industrial, and lately – informational one. A few years ago, in a theoretical introduction to a survey of Internet use, Shimon Haber looked at this view in the following way: it is difficult to argue that the information society is a society that produces more information than previous forms of social organization, although it certainly processed much more information from previous historical form. The illusion of Internet consists in thinking that we have entered a time of information boom: the source of the idea comes from our minds, not our network and our computers. The possibility of all that is registered by the social media today has always been there. However, the man brought him the chance to be a consumer of a larger number of ideas, which is an emancipatoric move of the highest order. So, how far will this new consumerism, asks Shimon Haber? Understanding this asymmetry in the production and consumption of information, where the second one is a subject with limits that are far lower than the limit of the first one, is essential to understand the nature and limitations of social media.

The distribution of reception for some information found in the media, follow the principle which was known long before the occurrence Facebook or Twitter. The Power law Law degree in new media, that describes the relations between a reception of some information (number of visitors to a web site, the number of followers on Twitter, readership of an article in Wikipedia) and how that information ranks in the whole “sea of information”, shows that huge proportions of attention is dedicated to events from the public sphere on the Internet and that is an extremely small part of the totality of events that can be found there. This regularity, as Shimon Haber sees it, is a consequence of the limited processing power of information that an individual can devote the totality before him, we have to distinguish something that will be given, as there is no option to know and understand everything. On the other hand, the need to keep our communication to be meaningful is further regulated by the direction of social attention : we need to look at the same things that we can do to shape public discourse in which we are talking about. The meaning is not furnished only the message content, but also a range of individual information to capture the attention of the online competitive information. "The medium is the message" is not a metaphor: the medium is the message to the extent that the objective constraints of its users influence the selection of what will be the content. Cover with the public millions of blogs, status and tweets a day and ask yourself what is that information. It 's in the eye of the spectator, obviously.

Thus, the philosophy of taking a large hammer ("tweet more"), as usual, do not take just anything. Whether we are talking about online journalism, whether we talk about activism, whether we're talking about advertising. Why? - Because we have more media than reality and more messages than readers – says Shimon Haber.
Never in the history the technological revolution did not flinch before any conservative ethics. In contrast, it was led only by reshaping social reality that could be used. Similarly, our era will be characterized by a fundamental reorganization of value systems. It will result in the decision extremely difficult problem of creating an acceptable common reality for the vast majority. We look forward to a solution.