21st Century Tools
Dumbo Arts Center
June 1, 2008
Sara Greenberger Rafferty
WHY DO YOU WANT TO MAKE A WEBSITE?
1. In one sentence, why do you want to make a personal website? (be honest)
2. Who are the audience(s) for your website?
3. Why will these people come to your website?
4. How often would you like to update this website? How much time, realistically, do you have to update this website? Daily? Weekly? Monthly?
5. What kind of web presence do you want?
WHAT IS ON YOUR WEBSITE?
1. Make a list of all of the content you want to have on your website (be very specific):
2. Which of these items will need to be updated very often?
3. For how many months or years do you anticipate the information will be valid, or you will want to update it?
4. How do you want to organize the site?
5. What will distinguish your website from other artist’s sites? Is being distinguishable important to you?
GENERAL QUESTIONS FOR PLANNING A WEBSITE:
1. Who is your work for?
2. How do you find information about artists on the web? Musicians? Writers?
3. Why should artists have personal websites?
4. What is the difference between an artist’s website and a gallery’s website?
1. Identify 5-10 artists whom you admire or seek to emulate in your career?
2. Do these artists have personal websites? If so, what kind, which ones do you think are the most successful?