Marketing Services Procedure
Marketing Services can be methodically broken down to basic steps
but is very much an highly intuitive artform.
- Director of Marketing & Director of Sales work with
customers, co-workers (particularly Sales Managers), and other members
of the marketplace to determine market demands, where ABC
may be able to compete effectively, & who the target customer
should be. Need to focus on areas where ABC can add value.
of Marketing, Director of Sales, & co-workers (particularly Sales
Managers) develop, document, & maintain an Account Penetration
Strategy for key customers (e.g., Intel, AMD, IBM, Ebara, TEL, GE,
Samsung, Micron) & publish in ABC’s DCS
with Account Penetration Strategy keywords in the name (e.g., “AMD
Account Penetration Strategy”).
- Director of Marketing
& Director of Sales create marketing materials (e.g., ABC line card,
more detailed product brochures, etc). The marketing material should
reflect performance on current & previous goods & services.
- Director of Marketing & Director of Sales publish the
marketing materials on ABC website & in ABC’s DCS with marketing
material keywords in the name (e.g., “ABC Factory Maintenance Marketing
- Director of Marketing & Director of
Sales improve traffic to the ABC website by paying the web master to:
Director of Marketing
& Director of Sales use newspapers, business directories, industry
ads to advertise ABC business. Director of Marketing
& Director of Sales use trade show booth (e.g., Semicon) to
advertise ABC business. Director of Marketing &
Director of Sales distribute marketing materials to co-workers
(particularly Sales Managers, Directors, & Site Managers). Sales
Managers use marketing materials in formal personal sales calls to
likely customers. Others use marketing materials in informal meetings
- Optimize the content, meta data, alt tags,
indexing, etc to help search engines find the website.
with all major search engines.
- Buy "pay per click"
ads on Yahoo and Google that are displayed at the top of the page and in
the right sidebar.
- ABC = Fake name of company used in our procedures.
= Document Control System for users to write, approve, publish, find,
& read controlled documents.