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Post date: Mar 8, 2017 6:16:49 PM (updated 2026)
See recent case studies here: https://www.seolondonsurrey.co.uk/seo-digital-marketing-case-studies
I am not claiming to be 'whiter than white', but I helped achieve the SEO rankings below without buying links, blog spam etc.
Please note I've broken some URLs below.
In August 2016 I assisted a Hampshire b2b marketing agency with optimisation of the main international corporate website for a leading global supplier of petro-chemicals, with sales today of over £30 billion. I did an in-depth SEO, content performance & analytics review which highlighted issues with the site's server etc.
This 4 days work contributed to the following results:
- an increase in the number of phrases the site is ranking for in the top 100 results on google.com of around 40% (from semrush.com data)
seo
We have also seen a similar rise on google .co.uk.
In early 2016 I was asked by Sussex Websites to assist with the re-launch of Skinners Sheds online: their old website (skinners-sheds.com) was going to be redirected to a redesigned site on a new domain (skinnerssheds .co.uk).
This was part of a total of 4 days work (this work is paused at time of writing) including:
1. SEO strategic review inc. review of new site
2. Building Google friendly links to the old & new sites, Youtube content etc
3. Optimisation / revision of all 20 location business listings on the Google Map as these are often integrated into search results e.g. adding county of locations where it was not present. Some locations were listed under the name of the village they were in rather than village / nearest town so this was corrected.
4. Review of Yell listings inc. submission of missing listing
5. Optimisation of Youtube content
The number of phrases the skinners-sheds .com site was ranking for in the top 100 results on google .co.uk in February 2016 according to Semrush was 1,413.
skinnerssheds .co.uk ranked for 2,390 phrases in the top 100 results on google .co.uk in June 2016 - an improvement of around 50% in just 4 months. Semrush ranking data includes Google local map listings.
In terms of search engine visibility an approximate value for the equivalent Adwords cost for visitors coming to skinnerssheds .co.uk organically in Sept 2016, based on the cost of the same number of visitors generated through Adwords according to Semrush is around $14,695 at time of writing (20.10.16).
I have worked for TAG Hotels on a freelance basis since 2010, assisting them with SEO, PPC etc.
In terms of search engine visibility an approximate value for the equivalent Adwords cost for visitors coming to aviatorbytag .com organically in June 2016, based on the cost of the same number of visitors generated through Adwords according to Semrush is $26K.
This will include branded traffic (online travel agents are bidding on permutations of the hotel name). Semrush estimates 53% traffic is non-branded.
In late 2015 I was engaged by Insider London's marketing agency to review & define the search engine optimisation strategy for the website of this alternative London tour guide. This was 1 day of work. Since then in just 15 months the number of phrases the site is ranking for in the top 100 results on google .co.uk has doubled according to semrush.com from 1,775 in Feb 2016 to 3,543 in July 2017.
In May 2009 Beadle and Crome Interiors were not in the top 100 results on Google.co.uk for the key phrases 'hulsta' and 'luxury furniture'. At time of writing they were in the top 10 on Google.co.uk for both of these phrases. The work involved inbound link building and site structure / content optimisation with a limited time budget of 1 day per month which includes Pay Per Click advertising management.
The site was at time of writing (27.9.10) in the top 10 'natural' results of Google.co.uk for the following luxury furniture brand names:
Hulsta
Ligne Roset
Ekornes
Skovby
Cattelan Italia
Galotti Radice
Varier
Apart from 'Galotti Radice', the site was not ranking in the top 50 for any of the above brands (apart from Galotti Radice) when work commenced in May 2009.
I assisted Wise Tiger with some Pay Per Click advertising consultancy for their client Think Apartments. The result of this work contributed to this London based short-let apartments company achieving £1M in online bookings in just 10 months: see archived case study https://web.archive.org/web/20110917040614/http://www.wisetiger.co.uk/case-studies/single-case-study/?tx_ttnews%5Btt_news%5D=51&tx_ttnews%5Byear%5D=2010&tx_ttnews%5Bmonth%5D=05&tx_ttnews%5Bday%5D=21&cHash=431a3c7123adb8d878a919b9f521fbce .
In my last salaried role I helped obtain a top 10 position for multiple key phrases including 'sheet music' (out of around 40 million listings) on google.co.uk for the London music shop Chappell of Bond Street. This is without buying or swapping links. This was a competitive area as there are many out of copyright and pirate sheet music sites. This was by inbound link building focusing on links from Wikis on valuable University (.ac.uk / .edu) domains due to the Student Discount available on the site, site content / structure optimisation and content syndication. When we started this work the site was new and not listed in the top 100 results for this key phrase. This took a period of around 2 years from site launch with 7 hours work a month.
This position was maintained for around 2 years, but the position for this phrase at time of writing was in the top 20 on google.co.uk. This was an example of 'brute force' link building.
In my last salaried role I helped obtain a Top 10 position on google.co.uk (out of around 400,000,000 competing indexed web pages) for the key phrase "international health insurance" for Interglobal PMI. The work involved inbound link building and site content optimisation with a very limited time budget. The baseline search engine position for this phrase was in the top 20.
In my last salaried role I helped obtain a 1st position (out of around 3,000,000 competing indexed web pages) for the key phrase "wholesale gifts" for Elgate Products on google .co.uk. This was achieved with a relatively limited time budget by inbound link building, site content / structure optimisation and content syndication. I am not in possession of a baseline search engine position for this ranking.
When the site launched in late 2005 they were paying a significant 3 figure monthly sum to be a featured listing on giftwareindex.com but now Elgate was listed above them for these phrases on google.co.uk at time of writing.
In my last salaried role I worked on Heals pay per click advertising and site optimisation, in 2007 helping them achieve one of the highest proportions of traffic from the Mosaic Group “Symbols of Success” (the wealthiest demographic according to the Mosaic classifications) for 4 weeks ending 1/12/07 according to Hitwise – see ‘Hitwise Lifestyle Snapshot Report’ https://web.archive.org/web/20080214190159/www.hitwise.com/news/uk200712.html (archived webpage) .