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Audience

• consider audience
• specify audience
• know the expectations of your audience (LK)
• create a script or storyboard beforehand so you can revise your message, purpose, presentation, etc. (LK)

Videography (Wes Williams)

• Use a tripod
• Better lighting
• Fewer zooms

Sound

• Microphones that feed through the camcorder ONLY benefit the speaker and improve sound quality. (SOH  WR-601))Amber K
• To show an example of AK's suggestion (above bullet point) on microphones... http://misskimchee.com/classes-taught/class3/index.htm (scroll down to the video) - LK
• Inverse square law--sound gets amplified proportionately.  The surface area of a sphere (which is 4πr 2) is proportional to the square of the radius, as the emitted sound gets farther from the source, it must spread out over an area that is proportional to the square of the distance from the source. The sound passing through any unit area is inversely proportional to the square of the distance from the point source.  An image demonstrating the inverse square law is here... http://en.wikipedia.org/wiki/File:Inverse_square_law.svg (Janice Nardella)
• White Balance (http://www.kenrockwell.com/tech/whitebalance.htm) JS
• Intro at beginning of video to explain what the vid's about (Matt Getze)
• A still video can be shot without a tripod by holding your arms and elbows close to your body - (KH)
• Always do a quick test run first of what you intend to capture so that you can check the sound and visual quality of the video.  (BM)

Still Photography (Karob Hedges)

• When taking a photo using auto focus press the button half way first to allow the camera to focus and white balance then push down the rest of the way (do not let go in between). (KH)

Tips and Hints for Great Videos(Karineh Masihi)

The best way to enhance the quality of your video is through trial and error. You can only find out what works for you by getting out there and doing it. Here are just a few tips to get you started.

• To change the viewer's perception, simply adjust the camera angle - a downward angle belittles the subject; an upward angle emphasizes its size
• Try filming at the same height as your subject
• If you're shooting outdoors on a windy day, cover the microphone with fur fabric or open-cell foam
• To improve focus, zoom in as far as you can, focus and then zoom out to your preferred setting
• Limit the length of your scenes if there's no action
• Alternate between wide shots, medium shots and close-ups as you film
• Avoid capturing footage where a large empty frame is surrounding a small action area(KM)

Cognitive Theory of Multimedia Learning (CTML) (Matt Getze)

CTML is a theory of multimedia learning developed in large part by Richard Mayer. The gist of the CTML theory is that we process information using a dual modality system: visual and audio, or pictorial and auditory. Mayer explains that our visual channel processes images, static and animated, and our audio channel processes audio information. They work in conjunction when presented with videos, pictures and audio narration. The dual channels divvy up the processing of the previously mentioned information types and consequently puts less stress on either channel. In addition, the dual modality multimedia theory enables us to process information more efficiently - better. (MG)

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