Center for Advanced Analytics and Business Intelligence
Co-Directors: Dr. Zhangxi Lin, Dr. Peter Westfall
- Leverage information in databases for actionable knowledge discovery and decision making including Human resource management
- Human resource management
- Customer relationship management
- Fraud and waste detection
- Market segmentation
- Web traffic and e-commerce analysis
- Automated data and text mining
- Online real-time targeted advertising/marketing
- Medical Informatics and Clinical Trials Simulation
- Development of software tools to automate intelligent decision-making.
- Education and training in business intelligence and advanced analytics.