Dr. Samer Sarsam

Dr. Samer Muthana Sarsam is an Assistant Professor at the School of Strategy and Leadership, Coventry University. His research field belongs to Human-Computer Interaction (HCI). Dr. Sarsam’s research is interdisciplinary in nature as it brings together knowledge from HCI, Text Mining, and Psychology research into Higher Education and Digital Healthcare. He is currently applying several data mining and machine learning approaches for processing different Neurological signals such as electroencephalography (EEG) and Physiological measures such as eye-tracking. Also, he has published a number of articles in top peer-reviewed journals and refereed competitions related to the artificial intelligence discipline. Dr. Sarsam's research won the Silver Medal of Excellence in Research from the Marketing Research Society, 2021, London, UK.