Huaxia Rui

Education

  • PhD, Information Systems, University of Texas at Austin, 2012

  • MS, Economics, University of Texas at Austin, 2011

  • ME, Control Theory and Engineering, Tsinghua University, 2007

  • BE, Control Theory and Engineering, Tsinghua University, 2004

Employment

  • Xerox Chair of Computer and Information Systems, University of Rochester, 2020 --Present

  • Professor, Simon Business School, University of Rochester, 2020 --Present

  • Associate Professor, Simon Business School, University of Rochester, 2018 -- 2020

  • Assistant Professor, Simon Business School, University of Rochester, 2012 -- 2018

Contact: huaxia.rui at simon.rochester.edu

Research

Empirical

  • The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter, with Yang Gao and Shujing Sun, MIS Quarterly, forthcoming

  • Text Performance on Vine Stage? The Effect of Incentive on Product Review Text Quality, with Dandan Qiao, Information Systems Research, forthcoming

  • Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry, with Yang Gao and Wenjing Duan, Information Systems Research, 33(3), 954-977, 2022.

  • Racial Bias in Customer Service: Evidence from Twitter, with Priyanga Gunarathne and Abraham Seidmann, Information Systems Research, 33(1), 43-54, 2022.

  • Does Active Service Intervention Drive More Complaints on Social Media? The Roles of Service Quality and Awareness, with Shujing Sun and Yang Gao, Journal of Management Information Systems, 38(3), 579-611, 2021

  • Tweet to the Top? Social Media Personal Branding and Career Outcomes, with Yanzhen Chen and Andrew Whinston, MIS Quarterly, 45(2), 499-534, 2021

Theory