Education
PhD, Information Systems, University of Texas at Austin, 2012
MS, Economics, University of Texas at Austin, 2011
ME, Control Theory and Engineering, Tsinghua University, 2007
BE, Control Theory and Engineering, Tsinghua University, 2004
Employment
Xerox Chair of Computer and Information Systems, University of Rochester, 2020 --Present
Professor, Simon Business School, University of Rochester, 2020 --Present
Associate Professor, Simon Business School, University of Rochester, 2018 -- 2020
Assistant Professor, Simon Business School, University of Rochester, 2012 -- 2018
Contact: huaxia.rui at simon.rochester.edu
Empirical
Open Voice or Private Message? The Hidden Tug-of-War on Social Media Customer Service, with Shu He and Shun-Yang Lee, Production and Operations Management, forthcoming.
Conversation Analytics: Can Machines Read between the Lines in Real-Time Strategic Conversations? with Yanzhen Chen and Andrew Whinston, Information Systems Research, 36(1), 440-455, 2024.
The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter, with Yang Gao and Shujing Sun, MIS Quarterly, 47(3), 983-1014, 2023.
Text Performance on Vine Stage? The Effect of Incentive on Product Review Text Quality, with Dandan Qiao, Information Systems Research, 34(2), 676-697, 2023.
Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry, with Yang Gao and Wenjing Duan, Information Systems Research, 33(3), 954-977, 2022. (Financial Times, ICIS Best Paper Award for track Social Media and Digital Collaboration, 2021)
Racial Bias in Customer Service: Evidence from Twitter, with Priyanga Gunarathne and Abraham Seidmann, Information Systems Research, 33(1), 43-54, 2022. (Winner of 2022 ISR Best Paper Award, Co-winner of 2023 ISS Social Justice Best Paper Award, Co-winner of AIS Best Publication of 2022 Award)
Does Active Service Intervention Drive More Complaints on Social Media? The Roles of Service Quality and Awareness, with Shujing Sun and Yang Gao, Journal of Management Information Systems, 38(3), 579-611, 2021
Tweet to the Top? Social Media Personal Branding and Career Outcomes, with Yanzhen Chen and Andrew Whinston, MIS Quarterly, 45(2), 499-534, 2021
Does Telemedicine Reduce Emergency Room Congestion? Evidence from New York State, with Shujing Sun and Feng Lu, Information Systems Research, 31(3), 972-986, 2020. (HICSS Best Paper Award for Track Organizational Systems and Technology, 2019)
Is Best Answer Really The Best Answer? The Politeness Bias, with Shun-Yang Lee and Andrew Whinston, MIS Quarterly, 43(2), 579-600, 2019 (Bloomberg, Inc.com, medium.com)
When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry, with Priyanga Gunarathne and Abraham Seidmann, MIS Quarterly, 42(2), 489-520, 2018 (LSE Business Review)
Social Media Strategies in Product Harm Crises, with Shu He and Andrew Whinston, Information Systems Research, 29(2), 362-380, 2018
Can We Trust Online Physician Ratings? Evidence from Cardiac Surgeons in Florida, with Susan Feng Lu, Management Science, 64(6), 2557-2573, 2018
Does Technology Substitute for Nurses? Staffing Decisions in Nursing Homes, with Susan Feng Lu and Abraham Seidmann, Management Science, 64(4), 1842-1859, 2018. (Winner of Best Paper Award, CHITA 2015)
Content Sharing in a Social Broadcasting Environment: Evidence from Twitter, with Zhan Shi and Andrew Whinston, MIS Quarterly, 38(1), 123-142, 2014, (Yahoo News)
The Impact of Social Network Structures on Prediction Market Accuracy in the Presence of Insider Information, with Liangfei Qiu and Andrew Whinston, Journal of Management Information Systems, 31(1), 145-172, 2014
Effects of Social Networks on Prediction Markets: Examination in a Controlled Experiment, with Liangfei Qiu and Andrew Whinston, Journal of Management Information Systems, 30(4), 235-268, 2014
Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter. with Priyanga Gunarathne and Abraham Seidmann, Journal of Management Information Systems, 34(2), 314-340, 2017
Whose and What Chatter Matters? The Effect of Tweets on Movie Sales, with Yizao Liu and Andrew Whinston, Decision Support Systems, 55(4), 863-870, 2013, (Winner of 2016 Emerald Citations of Excellence), (Say What? Research Reveals Impact of Web Talk), (Big Data at the Box Office)
Social Network-Embedded Prediction Markets: The Effects of Information Acquisition and Communication on Predictions, with Liangfei Qiu and Andrew Whinston, Decision Support Systems, 55(4), 978-987, 2013 (Smart Blogs on Social Media)
Information or Attention? An Empirical Study of User Contribution on Twitter, with Andrew Whinston, Information Systems and e-Business Management, 10(3), 2012, pp 309-324
Designing a Social-Broadcasting-Based Business Intelligence System, with Andrew Whinston, ACM Transactions on Management Information Systems, 2(4), 2011
Follow the Tweets, with Andrew Whinston and Elizabeth Winkler, Wall Street Journal, November 30, 2009
Theory
Probabilistic Selling in Vertically Differentiated Markets, with Ying He, Production and Operations Management, 31(11), 4191-4204, 2022
Optimal Auction Design for WiFi Procurement, with Liangfei and Andrew Whinston, Information Systems Research, 30(1), 1-14, 2019
Allocation and Pricing of Substitutable Goods: Theory and Algorithm, with De Liu and Andrew Whinston, Production and Operations Management, 26(5), 767-783, 2017
Optimal Reinsurance with Multiple Tranches, with Semyon Malamud and Andrew Whinston, Journal of Mathematical Economics, Volume 65, 71-82, 2016
Sourcing with Deferred Payment and Inspection under Supplier Product Adulteration Risk, with Guoming Lai, Production and Operations Management, 24(6), 934-946, 2015
Optimal Incentives and Securitization of Defaultable Assets, with Semyon Malamud and Andrew Whinston, Journal of Financial Economics, 107(1), 111-135, 2013