Bharat Rao

Research Professor

Technology Management and Innovation

Tandon School of Engineering

New York University

Phone: 347-268-7619

brao123@gmail.com

WORK EXPERIENCE

5/2022-Current Research Professor, Department of Technology Management and Innovation, NYU Tandon School of Engineering, New York

2/2022-2/2023 Visiting Scholar, Blum Center for Developing Economies, University of California, Berkeley, CA

5/2003-5/2022 Associate Professor (tenured), Department of Technology Management and Innovation, NYU Tandon School of Engineering, New York

1/2019-1/2020 Joint Faculty, US Army Combat Capabilities Development Command (DEVCOM), formerly RDECOM (Research, Development and Engineering Command)

9/2009-9/2018 Department Chair, Technology Management and Innovation, NYU Tandon School of Engineering, New York

6/2016-6/2018 Visiting Faculty Fellow, National Defense University, Fort McNair, Washington D.C.

1/2003-8/2010 Academic Director, Ph.D. Program in Technology Management, NYU Poly, New York

1998 – 4/2003 Assistant Professor, Department of Management, Polytechnic University, New York

2001 (Summer) Visiting Professor, Center for Advanced Learning Technologies, INSEAD,

Fontainebleau, France

1997- 1998 Visiting Assistant Professor, Department of Management, Polytechnic University, New York

1996-1997 Post-Doctoral Research Associate, Harvard Business School, Boston, Massachusetts

1992-1996 Research Assistant/Teaching Assistant, Department of Marketing and Distribution, The University of Georgia, Athens, Georgia

BOOKS

Rao, Bharat (2023), Technology Strategy Essentials: A Concise Guide and Primer,’ Mindzen Media, ISBN No. 979-8858736967.

Rao, Bharat (2023), Marketing Essentials: A Concise Guide and Primer,’ Mindzen Media, ISBN No. 979-8858293620.

Rao, Bharat, Adam Jay Harrison, and Bala Mulloth (2020), Defense Technological Innovation Issues and Challenges in an Era of Converging Technologies, New Horizons in Innovation Management Series, Edward Elgar Publishing, Inc., ISBN:9781789902099, May 2020.

WORKING PAPERS

Rao, Bharat (2025), 'Rethinking Sustainable Competitive Advantage in the AI Era', under review @leading management journal.

Rao, Bharat (2025), 'The Algorithmic OODA Loop: Lessons from Ukraine and India’s Operation Sindoor', Working Paper, Last revised, August 1st, 2025.

Rao, Bharat (2025), 'Operation Sindoor: India’s New Military Capabilities and the Reshaping of Regional Security', Working Paper, Last revised, July 1st, 2025.

Rao, Bharat (2024), ‘The Accelerationist Perspective on Artificial Intelligence Development’, Working Paper, Last revised, June, 2024.

Rao, Bharat (2024), ‘The Strategic Implications of AI on the US Defense Industry: A Decade-Long Outlook (2024-2034)’, Working Paper, Last revised, February 1st, 2024.

Rao, Bharat (2024), ‘The Road to AGI: The Prospects and Perils of Merging with Superintelligence’, Working Paper, Last revised, February 1st, 2024.

REFEREED PUBLICATIONS

Rao, Bharat, Adam Jay Harrison, and Bala Mulloth (2022), ‘New Mechanisms for Defense Innovation: The Defense Innovation Unit’, Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August.

Rao, Bharat, Adam Jay Harrison, and Bala Mulloth (2021), ‘The New Imperatives of Defense Technological Innovation: Past, Present and Future’, Routledge Companion to Technology Management, Volume Editors: Tugrul Daim, Marina Dabic, and Yu-Shan Su.

Rao, Bharat, Bala Mulloth and Adam Jay Harrison (2019), ‘Integrating AI Capabilities into Existing Technology Platforms: Drones as a Case in Point’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August.

Harrison, Adam Jay, Rao, Bharat and Bala Mulloth (2018), " Innovation Tradecraft: A Roadmap for

Sustained Technological Advantage in the Future Army,” Parameters: The US Army War College Quarterly.

Harrison, Adam and Bharat Rao (2018), ‘Mapping the Innovation Cycle at the U.S. Department of Defense’ Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, August 19th-23rd.

Mulloth, Bala and Bharat Rao (2018), ‘Revitalizing the Yamuna River: Social Entrepreneurship Approaches,’ Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, August 19th-23rd.

Harrison, Adam Jay, Rao, Bharat and Bala Mulloth (2017), "Developing an Innovation-Based Ecosystem at the U.S. Department of Defense: Challenges and Opportunities," Defense Horizons, National Defense University, Vol 81, pp. 1-15.

Gopi, Ashwin, Bertha Jimenez and Bharat Rao (2017), ‘Symbiotic Mutualism: Entrepreneurship as Value Co-Creation,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, July 9-13th.

Mulloth, Bala and Bharat Rao (2017), ‘Growth Strategies for an Indian IT Brand in Europe: The Case of Tata Consultancy Services - Hungary,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, July 9-13th.

Rao, Bharat, Ashwin Gopi and Romana Maione (2016), ‘The Societal Impact of Commercial Drones,’ Technology in Society, May, pp. 83-90.

Rao, Bharat and Bala Mulloth (2016), ‘The Role of Universities in Encouraging Growth of Technology Based New Ventures,’ International Journal of Innovation and Technology Management, Vol. 14 (4).

Rao, Bharat and Tom Helling (2016), The Changing Manufacturing Landscape: Implications for Skills Development, R&D Management Conference, From Science to Society: Innovation and Value Creation, Cambridge UK, July 3rd-6th.

Gopi, Ashwin and Bharat Rao (2016), Understanding the Access Economy through Service Dominant Logic, R&D Management Conference, From Science to Society: Innovation and Value Creation, Cambridge UK, July 3rd-6th.

Bonilla, Jean-Carlo and Bharat Rao (2016), Text as a data source for organizational intent, Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, September 4-8.

Rao, Bharat and Ashwin Gopi (2016), Investigating the Value Chain of Modern Artisanal Innovation, Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, September 4-8.

Gopi, Ashwin and Bharat Rao (2016), Factors affecting participation in the access economy, Portland International Conference on Management of Technology (PICMET), Honolulu, Hawaii, September 4-8.

Gunaratne, Ashwin and Bharat Rao (2016),'Innovation and Collaboration Patterns in Human- Computer Interaction Research,' Proceedings of the HCI 2016 Conference, Springer (accepted, forthcoming), Toronto, Canada, July 17th-22nd.

Matias, Elizabeth and Bharat Rao (2015), ‘3D Printing: On its Historical Evolution and the Implications for Business,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August 2-6th.

Bonilla, Jean-Carlo and Bharat Rao (2015), ‘Decoding Data Analytics Capabilities From Topic Modeling On Press Releases, Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August 2-6th.

Bonilla, Jean-Carlo and Bharat Rao (2013), Creating Business Value through Cloud-Based Service Analytics, Pre-ICIS Conference Workshop, International Conference on Information Systems, Bocconi University, Milan, Italy, December 15-18.

Bonilla, Jean-Carlo, Bharat Rao and Latif Bentahar (2013), Analytics for Mobile Operators, ICMB- International Conference on Mobile Business, Berlin, August.

Jimenez, Bertha, Bojan Angelov and Bharat Rao (2012), ' Service Absorptive Capacity: Its Evolution and Implications for Innovation,’ Journal of the Knowledge Economy, Springer, Vol. 3, No. 2, pp. 142-163.

Rao, Bharat and Bertha Jimenez (2011), ‘A Comparative Examination of Digital Innovation Ecosystems’, Portland International Conference on Management of Technology (PICMET), Portland, Oregon, August 2-5th.

Trivedi, Yogesh, Joyojeet Pal and Bharat Rao (2010), ‘Multinationalizing the Indian IT Industry: Latin American Investments — A Sign of Things to Come,’ Cutter IT Journal, Vol. 11, No. 7.

Lu, Wei-Chih, Jay Chen, Faiz Kazi, Matt Tierney, Lakshminarayanan Subramanian, Bharat Rao (2010), ‘SMSAppStore: SMS-Based Applications Made Easy,’ ACM Symposium on Computing for Development, December 17-18th, London.

White, Kerry-Ann, Louis Minakakis, and Bharat Rao (2010), ‘A Qualitative Examination of Movie Piracy Behaviors and their Impact’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Minakakis, Louis, Rao, Bharat, and Kerry-Ann White (2010), ‘The Movie Industry in Eras of Technological Change’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Pina, Richard and Bharat Rao (2010), ‘The Emergence and Promise of Cloud Computing for Under- Developed Societies’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Jiminez, Bertha, Bharat Rao and Bojan Angelov (2010), ‘Service Absorptive Capacity: Its Evolution and Implications for Innovation’, Portland International Conference on Management of Technology (PICMET), Bangkok, Thailand, July 18-22nd.

Rao, Bharat and Bojan Angelov (2009), ‘Pervasive Information Systems Value Chain - A Services Perspective,’ International Journal of Services Technology and Management, Vol. 6, No. 1, pp. 17-40, InderScience Publishers.

Rao, Bharat (2009), ‘Virgin Galactic: Crafting A Blue Ocean Strategy in Space,’ Management Online Review, Oxford Management Publishing, ISSN 1996-3300, January.

Warm, David and Bharat Rao (2009), ‘Innovation Strategies in a Downturn,’ Portland International Conference on Management of Technology (PICMET), Portland, Oregon, Aug 2-6th.

Nov, Oded and Bharat Rao (2008), ‘Give According to Your Abilities, Receive According to Your Needs: Threats and Opportunities,’ Communications of the ACM, Vol. 51, No.5, pp. 83-87, May.

Rao, Bharat (2008), ‘Implications for Designing & Managing Urban Services: The Case of NYC’s 311 System,' International Association of the Management of Technology (IAMOT) Conference, Dubai, UAE, April 5-10th.

Rao, Bharat, Bala Mulloth and Bojan Angelov (2008), ‘Pervasive Information Systems Value Chain: A Services Perspective,' International Association of the Management of Technology (IAMOT) Conference, Dubai, UAE, April 5-10th.

Rao, Bharat and Bojan Angelov (2007), ‘Pervasive Information Systems Value Chain: A Services Perspective,' Portland International Conference on Management of Technology (PICMET), Portland, Oregon, Aug 5-9th.

Rao, Bharat and Bala Mulloth (2007), ‘Building a Global Brand: The Case of Wipro', Portland International Conference on Management of Technology (PICMET), Portland, Oregon, Aug 5-9th.

Angelov, Bojan and Bharat Rao (2007), ''A Comparative Assessment of Innovation Taxonomies in Services,' International Association of the Management of Technology (IAMOT) Conference, Miami Beach, Florida, May 14-17th.

Angelov, Bojan and Bharat Rao (2006), 'The Evolution of WiMAX: Towards a P2P Paradigm Shift,'

Annual Review of Communications, International Engineering Consortium, Chicago, IL.

Rao, Bharat, Oded Nov and Bojan Angelov (2006), ‘Fusion of Disruptive Technologies: Lessons from the Skype Case’, European Management Journal, Vol. 23, No. 8, April.

Damsgaard, Jan, Mihir Parikh and Bharat Rao (2006), ‘Wireless Commons: The Tragedy and Its Causes,’ Communications of the ACM, Vol. 49, No. 2, pp. 105-109, February.

Rao, Bharat and Bojan Angelov (2005), ‘Bandwidth Intensive Applications: Demand Trends, Usage Forecasts, and Comparative Costs,’ in NSF-ITR Technical Report on Fast File Transfers across Optical Circuit-switched Networks, Grant No. ANI-0312376, National Science Foundation.

Rao, Bharat and Bojan Angelov (2005), ‘Modeling Price and Demand Sensitivity for Bandwidth-on- Demand Services,’ in NSF-ITR Technical Report on Fast File Transfers across Optical Circuit-switched Networks,Grant No. ANI-0312376, National Science Foundation.

Rao, Bharat (2005), “Preface to the Focus Theme on Ambient Intelligence and Pervasive Computing, in Schmid, Beat F.; Rao, Bharat; Pavlikova, Lucia; Zimmerman, Hans-Dieter (Eds.) EM – Special Issue on Ambient Intelligence and Pervasive Computing, International Journal of Electronic Markets ,Vol.15, No.1.

Nov, Oded and Bharat Rao (2005), ‘A Common-Good Analysis of Grid-Based Computing Initiatives,’ Proceedings of PICMET 05 (Portland International Conference on Management).

Rao, Bharat, Oded Nov and Bojan Angelov (2005), ‘When Disruptive Technologies Integrate: Evidence from the Skype Case’ In: T. Khalil (Ed.), Proceedings of the 14th International Conference on Management of Technology, May 22-26, 2005, Vienna, Austria, International Association for Management of Technology (IAMOT), ISBN 0-9712964-7-2.

Rao, Bharat and Isabell Welpe (2005), ‘Engineering a Renaissance in Lower Manhattan: Using the Global and Local Agglomeration of Artistic, Cultural, Economic and Knowledge Assets for Renewing Lower Manhattan,’ Proceedings of EURAM 2005, European Academy of Management Annual Conference, Munich, Germany, May 4-7th.

Damsgaard, Jan, Mihir Parikh and Bharat Rao (2004), ‘WiFi Community Networks: A Common Good Analysis,’ Proceedings of M-Business 2004 – The Third International Conference on Mobile Business, New York, NY, July 12-13th, ISBN 0-918902-53-3.

Rao, Bharat and Louis Minakakis (2004), ‘Assessing the Business Impact of Location-based Services,’ Proceedings of HICCS’ 37 (Hawaii International Conference on Systems Sciences), Honolulu, Hawaii, January 5-8, Publisher: IEEE Computer Society.

Rao, Bharat and Mihir Parikh (2003), ‘Wireless Broadband Drivers and their Social Implications,’

Technology in Society, Vol. 25, No. 4, pp. 477-489.

Rao, Bharat and Mihir Parikh (2003), ‘Wireless Broadband Networks: The US Experience,’

International Journal of Electronic Commerce, Vol 8, No.1, November.

Rao, Bharat and Louis Minakakis (2002), ‘Evolution of Mobile Location-based Services,’

Communications of the ACM, Vol. 46, No.12, December.

Rao, Bharat (2002), “Preface to the Focus Theme on M-Commerce,” in Schmid, Beat F.; Rao, Bharat; Pavlikova, Lucia; Buchet, Brigette (Eds.) EM - Mobile Commerce, EM- International Journal of Electronic Markets, Vol..12, No.1.

Bharat Rao and Mihir Parikh (2002), ‘Delivering Wireless Broadband: The US Experience,’ Proceedings of M-Business 2002 – The First International Conference on Mobile Business, Athens, Greece, July 8-9th.

Louis Minakakis and Bharat Rao (2002), ‘Emerging Financial Services: The Opportunities in Online Payments,’ Proceedings of HICCS’ 35 (Hawaii International Conference on Systems Sciences), Honolulu, Hawaii, January 7-10, Publisher: IEEE Computer Society.

Rao, Bharat (2001), 'Marketing in the Broadband Era: A Strategic Analysis,' Proceedings of PICMET 01 (Portland International Conference on Management of Engineering and Technology), Portland, Oregon, July 29-August 2.

Rao, Bharat (2001), ‘Broadband Innovation and the Customer Experience Imperative,’ International Journal of Media Management, Vol. 3, No. 2, Summer.

Rao, Bharat and Ruth de Backer (2001), ‘The Broadband Debate: Legal and Business Implications,' International Journal of Media Management, Vol.1, No. 3, Autumn-Winter, 2000, published 2/2001.

Rao, Bharat (2000), 'Advances in Online Retailing: Towards the Convergence of the Internet, Wireless and Broadband,' in Leading Technology Change: Management Issues and Challenges, IEMC-2000 - IEEE Engineering Management Society, eds. Sul Kassicieh and Steve Walsh, Albuquerque, New Mexico, August 12-15th, IEEE.

Minakakis, Louis and Bharat Rao (2000), 'Competing in Online Markets: Financial Services as a Case in Point', In: Schmid, Beat F.; Selz, Dorian: EM - International MIS, Electronic Commerce and Financial Services, International Journal of Electronic Markets, Vol. 9, No. 4, 1999 (published in 2000).

Rao, Bharat (2000), ‘Improving Retail Effectiveness through Technology: A Survey Of Analytical Tools For Physical And On-Line Retailers,' Technology in Society, 22, pp. 111-122, Pergammon Press.

Rao, Bharat and Louis Minakakis (2000), 'Online Marketing Strategies In The Information Economy: A Comparative Analysis ,' in Internet Marketing Research: Theory and Practice, Ook Lee, Ed., IDEA Group Publishing.

Rao, Bharat, Mel Horwitch and Ziv Navoth (2000), ‘The FDX Group: Building the Electronic Commerce Backbone for the Future,’ in Internet Marketing: Success Strategies For Internet Commerce, ed. Scott M. Smith, Brigham Young University, Provo, UT.

Rao, Bharat, Mihir Parikh and Ziv Navoth (1999), 'Re-inventing Music Distribution,' Proceedings of the Fifth Americas Conference on Information Systems, Milwaukee, WI, August 13-16, Association of Information Systems.

Swaminathan, Vanitha, Elzbieta Lepkowska-White and Bharat Rao (1999), 'The Internet and Consumer Buying Behavior: A Research Framework and Analysis,' in Current Topics in Electronic Commerce, Charles Steinfeld, Ed., Purdue University Press.

Rao, Bharat (1999), 'The Role of Supply Chain Management in American Firms: Implications for Global Strategy,' in Case Book on International Management (Fallstudien zum Internationalen Management), Joachim Zentes and Bernhard Swoboda, Eds., Gabler Verlag, ISBN 3-409-11513-7.

Swaminathan, Vanitha, Elzbieta Lepkowska-White and Bharat Rao (1999), 'Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange', Journal of Computer Mediated Communications, Vol. 5, No. 2.

Rao, Bharat (1999), 'The Internet and the Revolution in Distribution: A Cross-Industry Examination and Synthesis,' Technology in Society, 21 (3), pp. 281-306, Pergammon Press.

Rao, Bharat, Ziv Navoth and Mel Horwitch (1999), 'Developing a World Class Distribution, Logistics and Electronic Commerce Infrastructure' In: Schmid, Beat F.; Selz, Dorian: EM - Electronic Commerce in the Americas, International Journal of Electronic Markets, Vol. 10, No. 2, 12/99.

Rao, Bharat (1998), 'Developing An Effective E-Tailing Strategy' In: Schmid, Beat F.; Selz, Dorian: EM - Electronic Commerce in the Americas, International Journal of Electronic Markets, Vol. 9, No. 2, 12/98.

Rao, Bharat (1998), 'An Overview of Information Technology Applications in Retail Merchandising,' A Report to the Harvard-Wharton Project on Retail Merchandising Effectiveness, Project Co- Directors: Dr. Marshall Fisher, Wharton School, University of Pennsylvania; Dr. Ananth Raman, Harvard Business School.

Fox, Richard Srinivas K. Reddy and Bharat Rao (1997), 'Estimating Response to Repetitive Promotional Stimuli,' The Journal of the Academy of Marketing Science, Vol.25, No.3, July, Sage Publications.

Swaminathan, Vanitha, Bharat Rao and Srinivas K. Reddy (1997), 'Organizational Adaptation: An Investigation of the Concept, Its Antecedents and Consequences ', Proceedings of the AMA Summer Conference, Chicago, Illinois, August 2-5, American Marketing Association.

Rao, Bharat (1996), 'Collaboration in Meta-Organizations: Research Issues and Challenges', Proceedings of the IEEE Engineering Management Society, IEMC-96 (International Conference on Engineering and Technology Management), Aug. 18 - 20, Vancouver, BC, Canada, pp. 505-509, IEEE.

Bharat Rao and Srinivas K. Reddy (1996), 'A Dynamic Approach to the Analysis of Strategic Alliances,' in International Business Review, Special Issue on Relationship Marketing, Vol. 4, No. 4, pp. 499-518, Elsevier Science Ltd., UK.

Rao, Bharat and Vanitha Swaminathan (1996), 'The Antecedents Of Electronic Exchange: A Conceptual Model', Proceedings Of The Third Research Conference On Relationship Marketing, Emory University, Atlanta, p.200.

Rao, Bharat and Vanitha Swaminathan (1995), 'Uneasy Alliances: Cultural Incompatibility or Culture Shock?' Proceedings of the Association of Management 13th Annual International Conference, Vancouver, BC, Canada, August 2-5, 1995, Association of Management.

Rao, Bharat and Srinivas K. Reddy (1994), 'A Non-Linear Dynamical Systems Approach to Modeling Competitive Strategic Alliances', Proceedings of the TIMS-ORSA Marketing Science Conference, Tucson, Arizona, May, The Institute for Management Sciences – Operations Research Society of America.

Leigh, Thomas W., David Nadolski, Bharat Rao and Ahmed T. Taher (1994), 'Learning Imperatives of the Miles and Snow Strategic Types', Proceedings of the AMA Winter Educator's Conference, St. Petersburg, Florida, April, American Marketing Association.

GRANTS, HONORS AND AWARDS

Faculty Judge, TiE Silicon Valley Chapter, Student Pitch Competition, TiE.org, Spring 2021.

Invited Expert Judge, Association of Management Consulting Firms - 2015 Awards.

Invited Expert Judge, Association of Management Consulting Firms - 2014 Awards. Invited

Expert Judge, Association of Management Consulting Firms - 2014 Awards.

Co-Principal Investigator, ‘Startup Accelerator Program at the NYU Poly Incubators,’ National Collegiate Inventors and Innovators Alliance (NCIIA), Awarded a grant of $39,950 in August 2012. (with Co-PI Jianxi Luo, Department of Technology Management, NYU Poly)

Co-Principal Investigator, ‘Sustainable Mobile Systems for Developing Regions,’ NYU-Poly Seed Grants, Awarded a grant of $80,000 in August 2009. (with Co-PI Lakshminarayanan Subramanian, Courant Institute of Mathematical Sciences, NYU)

Research Investigator, ‘Fast File Transfers Across Optical-Switched Networks,’ National Science Foundation (NSF) Funded Project, P.I: Malathi Veeraraghavan, Polytechnic University, Co- P.I.: Ibrahim Habib, City University of New York, Grant of $325,000 awarded in August 2003.

Othmer Junior Faculty Fellow (2002-2004), Othmer Institute for Interdisciplinary Studies, Polytechnic University, Awarded research grant of $13,000.

Principal Investigator, Global Innovation Project, ‘Developing a Framework for Global Innovation Strategy, Implementation, and Learning,’ Polytechnic University, Grant of $5,000 awarded in May 2002, funded by the Othmer Institute for Interdisciplinary Studies, Polytechnic University, New York.

Faculty Researcher, WICAT (Wireless Internet Center for Advanced Technology), Lead Institution: Polytechnic University and Columbia University, Lead Contact: Professor Phylis Frankl, Department of Computer and Information Science, Polytechnic University, New York. Grant of $1.3 million awarded in May 2001.

Member and Faculty Researcher, E-Commerce Task Force, Polytechnic University, Grant of $800,000 awarded in 1999.

Affiliate Faculty, Center for Technology in Retail and Merchandising, Alfred P. Sloan Foundation Project, Project Leader: Dr. George Bugliarello, Chancellor, Polytechnic University, New York.

Affiliate Faculty, National Science Foundation Grant Proposal for Educating Power Engineers and Managers on Deregulation, Project Leader: Dr. Zivan Zabar, Chair, Electrical Engineering Department, Polytechnic University, New York.

Award for Outstanding Service to the University, Polytechnic University, New York, August 2002.

Paper on 'Developing a World Class Distribution, Logistics and Electronic Commerce Infrastructure' In: Schmid, Beat F.; Selz, Dorian: EM - Electronic Commerce in the Americas, International Journal of Electronic Markets, Vol. 10, No. 2, 12/99 made the list of the Top Three Most Requested Research Papers in the journal 1999-2000.

Paper on 'Developing An Effective E-Tailing Strategy' In: Schmid, Beat F.; Selz, Dorian: EM - Electronic Commerce in the Americas, International Journal of Electronic Markets, Vol. 9, No. 2, 12/98 made the list of the Top Three Most Requested Papers in the journal in 1999-2000.

Honorary Doctoral Fellow, Academy of Marketing Science, 1995

American Marketing Association Doctoral Fellow, AMA Doctoral Consortium, The Wharton School, University of Pennsylvania, Philadelphia, August 8-12, 1995.

Donald and Geraldine Hedberg Foundation Fellow, Attended the National Direct Marketing Institute for Professors, Direct Marketing Educational Foundation-New York, August 16-18, 1995, Hotel Nikko Atlanta.

NYNEX Fellow, COTIM-95: Conference on Telecommunications and Information Markets, November 5-8, 1995, The University of Rhode Island.

Terry College of Business Summer Research Award, University of Georgia, Summer 1995. Cash grant of $2000.

Selected as a Student Judge for the 1994 George Foster Peabody Awards, Department of Journalism and Mass Communications, University of Georgia. Provided logistical support at the Peabody Awards ceremony on May 8, 1995, Waldorf-Astoria, New York City.

Terry College of Business Summer Research Award, University of Georgia, Summer 1994. Cash grant of $2000.

Vice President, Student Branch, IEEE (Institute of Electrical and Electronic Engineers, Inc.), National Institute of Technology, Calicut, India, 1987-89. Member of Executive Team that organized the 1990 Student Professional Awareness Conference.

Executive Committee Member, Student Branch, Computer Society of India, Student Branch, National Institute of Technology, Calicut, India, 1987-89.

Executive Committee Member, Student Branch, Entrepreneurship Development Cell, National Institute of Technology, Calicut, India, 1987-89.

EDITORIAL BOARDS

1/2015 – Current Member, Editorial Board, International Journal of Innovation and Technology Management, World Scientific Publishing.

1/2009 – Current Member, Editorial Advisory Board, Management Online Review, Oxford Management Publishing.

6/2004 – Current Member, Editorial Board, International Journal of Technology Management Innovation in Education, Senate Hall Publishing.

1/2002 – Current Member, Editorial Board, EM-International Journal of Electronic Markets, St. Gallen, Switzerland.

3/2004 – Current Member, Editorial Board, International Journal of Business Data Communications and Networking, Idea Group Publishing.

AFFILIATIONS AND ADVISORY ACTIVITY

Visiting Research Fellow, National Defense University, Center for Technology and National Security Policy, Fort McNair, Washington D.C. 2016-2017.

Visiting Research Affiliate, European Institute of Interdisciplinary Research, Paris, France, August 2005-Present.

Academic Advisor, Institute for Innovation and Information Productivity, San Francisco. January 2006-July 2011.

Advisory Member, New York Telecommunications and Economic Development Project, Office of Michael R. Bloomberg, Mayor, City of New York. Participated in a project on developing a broadband strategy for New York City. 2004-2005.

Visiting Professor, CALT – Center for Advanced Learning Technologies, INSEAD, Fontainebleau, France, Summer 2001.

Member, Academic Advisory Board, Harvard-Wharton Project on Retail Merchandising Effectiveness, Project Leaders: Dr. Marshall Fisher, Wharton School, Stephen J. Heyman Professor; Professor of Operations and Information Management, University of Pennsylvania, Dr. Ananth Raman, Associate Professor, Harvard Business School.

BUSINESS CASE STUDIES

Bharat Rao (2008), ‘Abu Dhabi and MASDAR: Towards a Zero-Carbon Future,’ Case Study Document, Department of Technology Management, NYU Poly.

Bharat Rao and Bala Mulloth (2007), ‘Building a Global Brand: The Case of Wipro', Case Study Document, Department of Technology Management, Polytechnic University.

Bharat Rao and Bojan Angelov (2005), “Skype: Leading the VOIP Revolution”, European Case Clearing House, #905-003-1. Used at: Case Western Reserve University, Copenhagen Business School, Polytechnic University.

Bharat Rao (2005), “Skype: Leading the VOIP Revolution”, Teaching Note, European Case Clearing House, #905-003-8.

Bharat Rao (2005), ‘Digital Imaging Strategy at Foveon, Inc.,” European Case Clearing House, #505-031-1.

Bharat Rao (2001), ‘Handspring, Inc.: Innovating on Your Palm,” European Case Clearing House, #501-016-1, April. Used at: Polytechnic University, University of California at Irvine.

Bharat Rao (2001), ‘Handspring, Inc.: Innovating on Your Palm,” European Case Clearing House, Teaching Note, April. Used at: Polytechnic University, University of California at Irvine.

Bharat Rao (2000), 'NTT DoCoMo: Defining the Mobile Frontier,' Institute for Technology and Enterprise, Polytechnic University, New York, June. (Case Contributors: David Tomono, Shawn Alexander, Janet Perkins, Henry Lee, and Steven Mah). Used at: Northwestern Univ., Univ of St. Gallen - Switzerland, INSEAD, and at the CCEM Workshop on July 13-14, 2000 in Stein am Rhein, Switzerland.

Bharat Rao (1999), ‘Manugistics, Inc.: The Transformation of the Supply Chain,’ Institute for Technology and Enterprise, Polytechnic University, New York, February (Case Contributor: Kathy Fung).

Bharat Rao, Ziv Navoth and Mel Horwitch (1998), 'FeDex and UPS: Designing an E-Commerce Backbone', Institute for Technology and Enterprise, Polytechnic University, New York, May. Used at: University of Massachusetts-Amherst, University of Kentucky, HBS, Purdue University, Brigham Young University, University of Georgia, INSEAD-France, SUNY-Buffalo.

Robert Wuebker, Ziv Navoth, Bharat Rao and Mel Horwitch (1998), 'Cisco Systems: Electronic Commerce Initiatives,' Institute for Technology and Enterprise, Polytechnic University, New York, September. Used at: INSEAD, Univ. of Georgia, Univ. of St. Gallen -Switzerland, Polytechnic University.

Bharat Rao, Paul Pospisil and Stefan Thomke, 'A Note on New Drug Development,' Harvard Business School, Boston, MA.

Bharat Rao and Ananth Raman (1997), 'A Tale of Two Electronic Components Distributors,' Case # N-0-697-064, Harvard Business School, Boston, MA, January. Used at: The Wharton School - University of Pennsylvania, University of Texas-Austin, Polytechnic University, and in the Top Management Seminar for Retailers and Suppliers at Harvard Business School.

Bharat Rao and Ananth Raman (1997), 'A Tale of Two Electronic Components Distributors: Teaching Note,' Harvard Business School, Boston, MA, January. Used at: The Wharton School - University of Pennsylvania, University of Texas-Austin, Polytechnic University, and in the Top Management Seminar for Retailers and Suppliers at Harvard Business School.

Bharat Rao, Jeannie Blasberg, Walter J. Salmon and Ananth Raman (1997), 'Norwalk (A)', Harvard Business School, Case # N-0-697-064, Boston, MA. Used at: Harvard Business School, The Wharton School - University of Pennsylvania, Polytechnic University.

Jeannie Blasberg , Bharat Rao, Walter J. Salmon and Ananth Raman (1997), 'Norwalk (B)' Harvard Business School, Case # N-0-697-064, Boston, MA. Used at: Harvard Business School, The Wharton School - University of Pennsylvania, Polytechnic University.

MULTIMEDIA PUBLICATIONS

Rao, Bharat (2001), “Mobile Communications Networks and New Business Models,” Emerging Technologies Series Video, The Gordon Institute, Tufts University, Somerville, MA, April 20, VHS Tape - 60 minutes.

Rao, Bharat (2001), “Broadband Innovation and the Role of Customer Experience,” Emerging Technologies Series Video, The Gordon Institute, Tufts University, Somerville, MA, April 20, VHS Tape - 60 minutes.

INVITED TALKS, PANELS, ETC.

Penn Club, New York City (event organized by the Canadian Consulate General, New York) Courant Institute of Mathematical Sciences, NYU

United Nations, New York

Levin Institute, SUNY

Indian Institute of Technology, Mumbai

National Institute of Industrial Engineering, Mumbai Intelligent Community Forum, New York

Waldorf-Astoria, New York (event organized by Infosys Technologies)

Sloan School of Management, MIT

International Conference on Mobile Business (at Vienna, Austria; Copenhagen, Denmark; Athens, Greece, and New York, NY)

Gordon Institute at Tufts University, Boston

INSEAD: Fontainebleau and Paris, France Harvard Business School, Boston

Taipei International Convention Center, Taipei (event organized by the Sun Foundation and Industrial Technology Research Institute)

The New York Information Technology Center

London Business School, UK

Elbit Systems, Haifa, Israel

Wharton School, University of Pennsylvania, Philadelphia