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Article Le Petit Journal ~ 7 mars 2013
 par Cerise Les jeunes pousses (www.lepetitjournal.com-Singapour) jeudi 7 mars 2013

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Article Le Petit Journal ~ 21 mai 2012
par Alexandra Facorat (www.lepetitjournal.com-Singapour) lundi 21 mai 2012

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YOUTH - How we underestimate the power of color in our lives and the one of our children
 
On the occasion of the publication of her second picture book, YELLOW, Helene Avérous talks about the influence of colors on our unconscious in our daily lives.

When  listening to children, adults can open their mind to new perceptions. Helene Avérous, author of children's books about colors, tells how she learns through her interactions with children in the Singapore and Malaysian schools, when paying attention to never consider a question or comment as inappropriate, but on the contrary, perfect to expand our own perception of color. Yes, a yellow flower can be "red"! It takes just does not "watch" the color with the eyes, but to accept the experience of the color itself.

Color reflects our emotion ...
It is clear that the spontaneity and innocence of children tend to lose with age, but his enthusiastic and creative soul is only waiting to be nurtured. Helene is often very pleasantly surprised. Indeed, if the first approach of one color is usually about the visual perception that one has, if one just steers children toward more abstract ideas as emotions or sensations, children get much more inspired by the colors.
Red is, for example, easily associated with anger, passion or heat and yellow with joy, wealth or acidity. The list is not exhaustive and it is exciting to see how color can affect our state in our daily lives. The color of the walls of a room has a certain influence on the ability to concentrate or excite us. Obviously, it is best to avoid certain aggressive colors like red for the walls of a room. As for the pink, it is often mistakenly associated with femininity and by extension has long been criticized by a color men. Contrary to popular belief, again, the color mixture of red and white action of wisdom, is the expression of a certain sweetness and motherly love.

Our culture ...
In contrast, the color that is associated with certain emotions may depend on the way we live or on our culture. Helene, for example, made this observation during meetings where some Asian people associated anger with blue explaining that their anger was cold and contained while most European associate anger with red.
The manipulation of the colors in the art has an immediate effect on our emotions more or less conscious. This can be easily experienced. A painting with lots of red will tend to express some nervousness or restlessness while blue tends to express stillness. The choice of colors to make a painting also reveals information about the emotional or affective state of the painter.
Children are creative by nature. They need space to create and dream. Whether they manage to produce a finished product, they need encouragement and freedom for expression. This expression goes through drawing, writing, painting, sculpting, gardening, cooking, music ... The colors are everywhere in our daily environment and is also found in all these creative activities. Playing with colors can be a wonderful way to awakening, for young people and adults.

Influence in our daily life
This was during a period of meditation about colors and learning in feng shui that Helene became aware of the influence of color in everyday life. During her interventions in schools, she tells students in a very colorful, practical, playful and joyful way, how a book comes into reality and how the desire to share her passion for colors led her to write books for children.
Too often, adults underestimate the ability of understanding of the child and does not dare to talk about certain topics they believe too abstract for them, because the adult thinks the child can not understand. What a mistake!
When a simple question is asked to a child? "What is YELLOW", one may end up with a hundred of answers as she was able to experience during some workshops she held in the  Bilingual CE2 classes of the French School of Singapore during this year.
Helping  children to become aware that the creation is nothing but a communion of many experiences for the benefit of a product or work, this is one of the objectives of her sharings with the little ones.

Written by Cerise Les jeunes pousses (www.lepetitjournal.com-Singapour) jeudi 7 mars 2013




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Getting into the adventure of publishing!
WRITTEN BY ALEXANDRA FACORAT

Leaving everything to settle in Malaysia, Helene discovered a new passion: writing illustrated books for children. She tells us how this project came into being and talks about her experience

Wishing to challenge their daily routine, Helene Averous and her husband chose to come to live in Kuala Lumpur in 2007. She took this opportunity to start a new adventure: writing illustrated books for children. Her first book, Red, is available for sale and two are pending for publication. Now based in Singapore, Helene tells us about her experience.

LePetitJournal.com - How did your project start ?
Helene Averous - My husband and I arrived to live in Malaysia 5 years ago. I have had the opportunity to attend a course on colors through meditation. The subject was to associate colors with emotions. Through this, I discovered to my surprise I had many preconceived notions about the world. I realized that color perception can tell us about the character of people and their way of perceiving life. Fascinated by the subject, I wanted to give this insight to my children and awaken them about colors. This is how the book on color Red was born.

Why did you choose as the theme the red color ?
Because the color red is a color full of energy. Many advertisements use red because it is a color that attracts and speaks to many people. Choosing red for the first book for me was obvious.

How does one create an illustrated book?
It must first require an idea, a desire to make a project. One must also start even if it is not certain that there will be a result. In my case, I first wrote the text. Then I had to find an illustrator. I tried a first collaboration with a friend who’s cartoonist, but the colors of his drawings did not fit. Later I met the painter Sylvie Coevoet, which was displaying an exhibition in Kuala Lumpur. I told her about my project and this is how our association began. For the illustration and the text to be in harmony, this represents a large collaborative effort. For example the first drawings of Sylvie were beautiful but too complicated and did not meet the target, as this book is for children from about 3 to 7 years. So we worked hard to get simpler drawings, while keeping her style and matching to the text. When the drawings were ready, I realized the layout on computer. I then contacted a printer with whom I worked on the details. Finally, one day, the books were delivered at home !

You also created your own publishing company in 2011, "The Fourth Revolution". Why choose to self-publish?
After finishing the book I contacted several French publishing houses. One was willing to publish the book but it wanted me to commit myself on a series of three books. I refused because I had no illustrator for the other ones. Meanwhile, my husband had also written a book. So we decided to create together our own publishing house.

Can you also tell us about your collaboration with the French School of Singapore?
I spoke to the nursery and primary classes, in collaboration with the Library of LFS. I explained to children the process of creating a book. I wanted to show them that an object like a book is something that was done by an ordinary person. I want them to understand that they can carry out projects and only need to start. I also explained that a book had a story and a life before arriving in stores, it is precious object and one must take care of it.

What message would you like to pass on to children?
I try to raise children to be aware of their surroundings. I wish they realize that colors can influence them in their daily lives. Which is important for me, is that children are aware of their inner child and continue to express it. Grown up children are often formatted and can no more think for themselves. Some stay awake and are still creative. The difference is less obvious in the offspring. For example, in a class where I asked "What is red?" A little boy replied "a yellow flower". I found his response very beautiful, poetic and above all full of truth.

Interview by Alexandra Facorat (www.lepetitjournal.com-Singapore) Monday, May 21, 2012
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