ALPINE


TRAVEL


 
Op lic no: PG0007217/SI
Legal name - Hughes Bros (Llanrwst & Trefriw) Limited
 address:     Central Coach Garage, Builder Street West, Llandudno, LL30 1HH


The business 'Alpine Travel' was started in March 1972 by Bryan and Pat Owens when they took over the bus and coach business in Llanrwst of R O Edwards. In 1977 the business was significantly extended when they acquired the business of Hughes Brothers  which was also a well established firm in Llanrwst.  The business of Alpine Travel was incorporated as a limited company in 1987 using the name of Hughes Brothers (Llanrwst and Treview) Limited which remains the legal entity today.

Expansion continued especially in the private hire and tours areas.  By 1985 the company had acquired the rights to use the prestigious 'Royal Red' trading name and this followed with the other established trading name in Llandudno of 'Creams'.

The main operating centre was established by 1986 in Builder Street West, Llandudno which remains the principal base of the company,

Following the deregulation era starting in 1986 expansion occurred in the provision of bus operations. This entailed a network of services along the north Wales coast towards Rhyl and the fleet was duly expanded involving a variety of second hand single and double deckers and also a number of new mini-buses. However in 1995  this side of the business was sold to Crosville Wales Limited (later to become Arriva Buses Wales). This enabled the firm to concentrate on the coaching side of the business and also school and college contract work.  To assist with the increased work into this area the firm of Empire Goldstar was acquired and also in 1998 Regina Coaches of Blaenau Ffestiniog was subsumed which enabled expansion further south. A depot in Marsh Road Rhyl was also established in 1994.

The involvement into the holiday and touring business was increased in 2014 with the acquisition of Silver Star Holidays. Also after an arrangement of operating the tours on behalf of Jones Holidays Flint since 2011 this holiday business was fully acquired by Alpine in 2017.

The business has always been managed by the family. In addition to the founders, Christopher, the brother of Bryan, was involved in the management and he took over when Bryan and Pat retired in 2007.  He himself retired in 2012 and today the company is now run by the founder’s son Chris with his wife Sally.

Until recently the company operated numerous interesting double deck vehicles sourced from various operators.  These are now nearly completely phased out in favour of high capacity single deck coaches. However the fleet still has great interest involving a number of 'vintage' and 'classic' vehicles some of which can be seen operating tours around Llandudno.

Today the business operates a diverse bus and coach operation involving significant school and college contracts, holidays and excursions, private hire and also tours around Llandudno involving both vintage buses and a franchise with City Sightseeing.

Recently the coach fleet livery has changed in favour of a prominent red colour.


 
 
 
Photos courtesy of and Copyright  Richard Hughes
 
 
 







Photos courtesy of and Copyright Richard Glaister
 
 
 
 
 

 Below is the current fleet list of the operator - 
a historical list of vehicles used by the operator can be found by following the - link



Colour background relate to current liveries
RED = New Red livery (Coaches and mini coaches)        BLUE = Jones Holiday Livery
Orange = City Sighteeting    Brown = Heritage    Yellow = Yellow double decker livery
White = Standard white livery used on most schoool and other coaches

LATEST UPDATE / VERIFICATION 15th May 2018
© Ron Hughes 2018 - any reproduction should give credit to the originator and may require permission




Subpages (1): Alpine Historical