Welcome to my research page and to the wonderful world of consumer behavior research. My primary research interest is in how consumer behavior can be influenced nonconsciously, with a particular focus on the effects of social cues. Copies of my published papers are available from the links below.
My research has been covered in a variety of popular press outlets from the New York Times and New Scientist Magazine to Oprah Magazine (twice, planning to retire in triumph if I achieve the impossible hat-trick) and Good Housekeeping. Some examples of those available electronically are linked below.