Welcome to my research page and to the wonderful world of consumer behavior research. My primary research interest is in how consumer behavior can be influenced nonconsciously with a particular focus on how evolutionary psychology can help inform our understanding of automatic behaviors. Copies of my published papers are available from the links below.
My research has been covered in a variety of popular press outlets from the New York Times and New Scientist Magazine to Oprah Magazine (twice, planning to retire in triumph if I achieve the impossible hat-trick) and Good Housekeeping. Some examples of those available electronically are linked below.