Robin J. Tanner

Associate Professor - Marketing Department

PhD, Duke University
MBA, University of Chicago
BSc, Warwick University, UK

Contact Information:
Robin J. Tanner
4172 Grainger Hall
975 University Avenue
Madison, WI 53706
(608) 265-3134

My vita (July 2015)
Welcome to my research page and to the wonderful world of consumer behavior research. My primary research interest is in how consumer behavior can be influenced nonconsciously, with a particular focus on the effects of social cues. Copies of my published papers are available from the links below.

Published Papers
5. Conservative When Crowded: Social Crowding and Consumer Choice (Journal of Marketing Research, 2013)
6. A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference (Journal of Consumer Research 2012)
7. Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior (Journal of Consumer Research 2009)
8. Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences (Journal of Consumer Research 2008)
9. Nonconscious Goals and Consumer Choice (Journal of Consumer Research 2008)
10. Information Distortion in the Evaluation of a Single Option (Organizational Behavior and Human Decision Processes 2007)

Research Press Coverage
My research has been covered in a variety of popular press outlets from the New York Times and New Scientist Magazine to Oprah Magazine (twice, planning to retire in triumph if I achieve the impossible hat-trick) and Good Housekeeping. Some examples of those available electronically are linked below.

Other Important Stuff
Want to do a PhD in consumer psychology? UW Madison might be just the place for you, feel free to email me....