How to do Public Outreach

Public outreach is the responsibility of RI and RI-Discovery members and attendees -- not just leaders and assistant leaders.  To jumpstart our learning from each other, the Marketing Committee conducted a survey of 137 meeting attendees, most of which were leaders or assistant leaders. The results are in the attached report. The three main purposes of the survey correspond with three sections in the report:

1) Describe who is involved in RI and how, how many attend RI meetings, and how they learned about and starting attending RI meetings;
2) Describe what RI members are doing in public outreach to attract newcomers to meetings and what they think is working; and
3) Identify ways in which members want the Marketing Committee and ALSHS to support them and how they want to learn how to do outreach.
The survey and report form the foundation of the Marketing Committee's 2011 initiatives to support and train RI members and advocates on how to best attract newcomers to meetings. While the focus is on community meetings, the report also includes online and phone meetings.
The Marketing Committee is initially acting on the survey findings through two concrete initiatives:
1) Holding six meetings, to be held the fourth Monday of the month from January to June 2011, on specific grassroots marketing or public outreach techniques (see calendar for times and details). These topics were chosen because survey participants reported that they were most effective in attracting newcomers. A list of all these topics is on the attached flyer and here:

WHEN:     4th Monday of every month beginning Jan. 24th

TIME:        6:00 PM Central Time

HOW:       By Webinar or conference call depending upon the event.


WHO:       You - and anyone you know in RI who wants to help get the word out

TOPIC:      Each month we will have a different topic plus 15 minutes for general questions/comments


 Date Description   How to Access

  January 24th

  Word of Mouth

 By phone - 1-270-696-1555 (not toll free) Access Code: 8643224#

 Feb. 28th

 Social & Other Sites (, Craigslist, etc)

By computer and phone.  Instructions for signing on will be emailed to you after you register on this site.

 March 28th

 Approaching the Professional

 To be announced

 April 25th

 Finding free print ads and news stories


 May 23rd

 Where to put brochures and tear away flyers


  June 27th

 Doing presentations/demonstrations



2) Creating this online community as a place to post, share, discuss, and learn from each other in an on-demand way - when it's convenient for us. Survey participants said they wanted to learn by reading, websites, how to videos and forums and threaded discussion lists.
In addition to this web site, which is intended to be participatory, RI members can also find other public outreach materials and suggestions on this page: