Rich Johnston's CV

 8 Robin Hood Lane, London SW15 3PU - 020 85465559 - 0780 1350982 -

Age: 39   - Book Of Work: 

Website content creator:

Bleeding Cool, 2009- date

Head Writer and Founder of Bleeding Cool, one of the world's most influential and prestigious entertainment sites. Breaking stories through inside contacts, campaigning to help address industry wrongs and cool hunting for hidden gems. Maintaining a very popular online community. 

Advertising copywriter: 

Maple Street Studios, 2009-2011

Head Writer, working on radio and music streaming advertising for a range of clients from Barratts to Zune to Cigarex to  as well as COI and charity work.

Radioville, 2002-2009. 

The UK’s leading radio advertising agency, dealing directly with clients and full service agencies.  

I’ve created radio campaigns for big brands such as Nationwide Building Society (which Leagas Delaney turned into a even more famous TV campaign), HMV, Lexus, Guinness, LoveFilm, Carphone Warehouse, Thorpe Park, TalkTalk (which just featured Tom Baker and Brian Blessed booming at each other), Time Out, Gumtree, Evening Standard, The BBC, Standard Life, Digital Radio, Maureen, Boden, Central Trains, Virgin Travel and Channel 4, as well as viral online videos for Nokia. I gave Jesus a MySpace page for the Churches Advertising Network (which ended up getting leader comment in the Times and the Telegraph.) And I wrote and search-optimized the current Radioville website at See, not just a face for radio.

Tidal Wave Technology, 2002 – technology business to business agency, including work DM and promotional work for Sony, Vodafone and HP. 

EHS Brann  2001 - through the line agency, working on POS and DM for WAGN trains, Alliance & Leicester and The AA.

Grey Interactive, 2000-2001 – an early digital agency, working on online campaigns for clients such Lloyds, HP, Nokia, Alfa Romeo and Oracle and websites for Mars Inc, Tango, KiteKat and the Cartoon Network. 

Carlson Marketing, 1997-2000 – an integrated agency, working on through-the-line campaigns for John Smith’s, promotional work for Nestlé, direct mail for Coca Cola and events for Yellow Pages. 

Leavold Pollard Rogan, 1997 healthcare, Glaxo Wellcome.

Electronic Arts, 1996-1997 – games publisher, creating documentation and advertising campaigns for their games and brands, including Jane’s, FIFA, Fox, Bullfrog, KKND and Theme Hospital.

Euro RSCG/WRCS Healthcare, 1996 – Smith Kline Beecham

Watts Lord, 1995–1996 – integrated, Tefal, Mercedes-Benz 

Metro FM, 1994-1995 – radio, Bang And Olufsen, Easington District Council.


Repeat work for TalkSport, working on a series of advertising campaigns.

Working for Clear, creating and winning their pitch for Fetch TV 


2:1 BA Hons Politics, University of Newcastle-Upon-Tyne, 1994. A's and B's for GCSEs and A-Levels, including A in English Literature. 


I've written for Popbitch, The Guardian, PlayStation World, Smack The Pony, Week Ending, guested on The One Show, created online PR for ITV's No Heroics, was curator for Harrods' comic art exhibition, covered Boris Johnson's mayoral election for The Daily Show website and created Oh, and I was a zombie in Shaun Of The Dead.


Best Website - Bleeding Cool, Eagle Awards 2012

Agency Of The Year – Radioville, Aerial Annual Awards 2007.

Best Of Show 2005 - Nationwide, Mobius Awards 2005.

Retail And Finance - Nationwide, Annual Aerials Awards 2004.

Best Radio Ad – Nationwide, Money Marketing Awards 2005.

Best Religious Advertising - CAN, St Andrews Cross 2004. 

Best POS, Beer – John Smith’s, Drami Awards 2000.

Finalist - John Smith’s, AME 2000.

Punch Magazine’s Young Writer Of The Year – 2000.

Two Finalists - John Smith’s, AME 1999.

Finalist – John Smith’s, RMA 1999.

Gold - Best FMCG - Coca Cola, Institute of Precision Marketing 1998.

Additional Information:

I'm married with two daughters, aged four and seven. Which gives me a lot to fight for.


David Couch, Creatiuve Director, Radioworks:

Tim Craig, Creative Director, Radioville.

Stephen Donovan, Consultant Creative Planner (formerly Managing Director of Radioville.)