Jann Arden and the Vantage Women of Originality Awards

Conceptualized and implemented The Vantage Women of Originality Awards, a program honouring achievements of Canadian women.

Partnered with Universal Concerts to produce event, including: securing award recipients; advertising and staging event; managing sponsor’s and production budgets.

Exceeded profit and ticket sales projections.

Outstanding audience response to event hosted by award recipient singer/songwriter Jann Arden; featured performances by Jann and award recipients singers/songwriters Kate & Anna McGarrigle and singer Holly Cole.  Presentations were also made to fashion designer/entrepreneur Linda Lundstrom and author/poet Evelyn Lau.
Achieved exceptional profile for event sponsor (RJR Macdonald Inc./Vantage) including branded integrated communication pieces such as magazine and newspaper advertising featuring original photograph of Jann Arden (1998 award recipient 
singer/songwriter), Kate & Anna McGarrigle (1999 award recipients singers/songwriters) and Evelyn Lau (author/poet)

, editorial features in two issues of Chatelaine and Modern Woman magazines, video profiles of award recipients at event, event program, and on-site signage.