We provide Restaurant Marketing Services for the Philadelphia Pennsylvania Area.

Restaurant Clicks is a marketing agency specializing in digital marketing techniques for the hospitality industry. We are focused on food and beverage service companies looking to growth their online presence and offline revenue. We offer SEO, social media, website design and lead generation for private events and catering.

Contact Details:

Restaurant Clicks

Address: 211 N 13th St Suite 800, Philadelphia, PA 19107

Phone: (800) 683-9569

Website: https://restaurantclicks.com

Google Site: https://sites.google.com/site/restaurantclicks

Twitter: https://twitter.com/restaurantclix

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2018 Digital Marketing To Do List for Restaurants

The world around us changes every day when it comes to keeping up with marketing trends and technology for your restaurant business.

We break down the top items you’ll need to focus on right now to improve your top line revenue this coming year.

1. Goals – Have a Purpose

This is the #1 area where most businesses fail in their marketing efforts. It’s like driving your car with no destination in mind.

It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals.

I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.” Yes, that’s a goal and it’s a great start,

but how are you going to get there? Especially if you only did $2 million in 2016?

So where can you improve?  Can we set specific goals to grow the business?  

Examples are:

  • Increase our private event or catering lead generation by 20%

  • Increase our email list subscribers by 500 per month

  • Grow Facebook followers to 10,000

  • Grow Instagram followers by 1,000 per month

  • Increase brunch revenue by 20%

  • Average $50,000 per week in revenue

2. Tracking and Return on Investment (ROI)

What is a lead worth to your business? What is the lifetime value of your customers?

You learned to set your goals above. Now let’s run programs to meet those goals and track which pieces of the programs are getting

the best results, for a profit.

If you can see through analytics that spending $30 on a pay per click ad with Google Adwords generated a $2,000 catering event for

your restaurant, how much would you continue to spend on that ad?  The answer is “All of it until you are sold out!”

Because it’s working, you can see it in the tracking, so scale it up.  All digital marketing has the ability to be tracked down to the goal

you want to achieve.

We all have those moments when we fell for the salesman/woman and bought the ad we maybe shouldn’t have. Maybe it was $500, or

$1000 or $5000. Only to think later, “Did I get any increase in business from that ad.”  The sad thing is most likely NO. So let’s stop

wasting money on things we can’t track for ROI.

Old school ad formats are dying for a reason. They can’t be tracked and linked to your goals (above).

Newspaper = dead.

Radio = no results (people can’t take action).

Billboard = your ego (wanting the see your business name when you drive down the street).

Which nets you the most leads or sales? Paid Search/Adwords? Facebook posts? A Facebook ad? Google searches (SEO)? Instagram posts?

Do you even include a trackable link in your social media posts or ads?  Did you know you can?

Setting up the tracking is actually pretty easy once you learn the tricks.  Then it is staying disciplined to always make sure your team

is following through.  You can see exactly what platforms, ads, websites are driving traffic to your business.

DYI with Google Analytics and this Campaign URL builder tool.

3. Mobile first!

Google and all your customers think and act on mobile first. The majority of your customers are on mobile devices all day versus


Google knows this and split their index into mobile and desktop search results. They are putting priority on mobile first. If your website

is not mobile friendly, you are going to plummet in search results on mobile phones in 2017. Get a

mobile responsive WordPress website designed.

Is your website mobile friendly? Test it with Google’s Mobile-Friendly Testing Tool

4.Hire a Photographer

This year you need quality photos of your food and drinks and interior.  If you want to make a difference on social media and digital

marketing, you need great pics!  Spend a few bucks and hire a pro.  Your iPhone with the flash on will not cut it.

5. Outsource Some of The Work

These tips sound simple but there is one HUGE problem. Your time!

It would be crazy to try and take on all the heavy lifting yourself.  You can’t be an expert in everything, so be an expert in running your

business.  Outsource the rest.  Most restaurants outsource linens, food delivery, liquor inventory management, overnight cleaning.  

So why not outsource some or all of your marketing to experts?

There are new marketing methods, platforms and tricks coming out every day.  Are you on top of the latest?  Do you have time?

It might be best to shop around to some agencies who know what they are doing. Most can do this for less than the price of an entry

level marketing hire and net you 10 times the results.

Just make sure they are focused on results for your specific goals. You want to hold everyone accountable to meet your marketing plan.

Remember the agency needs to show ROI too!

It takes some time to get up and running. There is a lot of up front work to just set the systems in place before they start generating

sales. Know the investment is worth it and give it time to work.

Next Steps

Take action and have a plan.

Five Elements of Effective Restaurant Advertisements

There’s no lack of
restaurant advertising options these days. Facebook and Twitter offer business ads that are easy to understand and

even easier to buy. Gone are the days where small businesses only had the newspaper, direct mail, and radio to spread a message.

Finding an audience for advertising isn’t particularly difficult, but getting an audience to pay attention can be much harder, especially

with the sheer volume of online advertisements. Below we have five key elements to a restaurant marketing strategy to follow so

your advertisement will be successful.

1. Headline

The headline is a pivotal part of any advertisement. The initial words contained in advertisements need to hook your audience’s

attention quickly.

If the headline fails to hook them—or worse, alienates them—you’re success rate will be low, especially with all the competition online.

So what works in a headline? Make it short, sweet and memorable.

2. Images

Consider your brand and target audience while creating advertisements.

If you have a fun, carefree environment, you may want to try humor in your ad copy or imagery. Just make sure all content is fully

aligned and the viewer knows what you’re selling.

If your establishment is more high-end, make this blatantly clear in your ad. A picture of your food’s presentation can be a giveaway,

showing its caliber. Images of well-dressed guests or the chef also help paint an accurate picture of high-end restaurants.

3. Colors

Colors stimulate the senses, so you want to make sure you’re sending the right signs to potential guests.

Warm colors, like bright red, orange and yellow, are known to create excitement and are often used on menus, particularly in fast food

restaurants. According to WiseGeek, “warm colors are some of the best colors for advertising food as they are known to increase

appetite, which may translate to higher revenue.”

On the other hand, a color like blue is often associated with calmness and some studies have shown that its influence in slowing heart

rate also decreases appetite. Traditionally blue has been avoided in advertising because of its tranquil state.

If you want to avoid too much color, black and white are good options for advertising because they complement each other well through

contrast, as well as signify opposite emotions.

4. Relevance

Two of the most important areas to stay relevant: design and advertising location.

If you’re promoting on local websites, you’re already guaranteed exposure to the community. If you decide to pay for cost-per-click

(CPC) advertisements, you will want to target geographically.

Proper geographic targeting assures your ads will only be shown to people in your area. Often times you can assign a certain location

range so you can control a number of potential impressions by increasing the range.

As for the design of your ad, heavily consider showcasing your food. Guests will choose to visit your restaurant for a first time if your

imagery is enough to make their mouths water.

5. Call to action

Just because potential guests see your restaurant ad, it doesn’t mean they will visit. Make it worth their while by presenting a reason

to come in. If you’re running a promotion or have specials on particular nights, share this information in an ad and call your guests in!

Now that your advertisements are on their way, why don’t you take a look at our full restaurant marketing strategy?


Restaurant Marketing Map

Restaurant Marketing Links

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