The Game is the single coolest deliberate meme-virus I have ever come across. And just today I lost it. According to the rules this means I have to share it with you fine people.

 The Game has three rules:

RULE 1: You are playing The Game.
RULE 2: Whenever you think about The Game, you lose.
RULE 3: Loss must be announced.

Elegantly simple, and unlike Sigbunny and the like, also in a way a serious exercise, in the form of "Don't think of a pink rhinosceros" 

So; from now on do your best not to lose the game again, but when you do, and for a while you will often, remember Rule 3.