Publication List

 
Journal Publications:


1. "Exploring channel conflict in an emerging economy: The small retailer’s perspective"  International Journal of Retail & Distribution Management, (Forthcoming).

2. "Tamul Plates Marketing Pvt. Ltd. - The Growth Challenge" Asian Case Research Journal (Forth Coming).

3. "Distribution Challenges in Emerging Markets: Evaluating alternate distribution strategies for FMCG firms in rural India" Book chapter in Strategic Marketing Issues in Emerging Markets to be published by Springer. 

4. "Book essay on Unrelenting Innovation: How to create a culture for market dominance", Journal of Business Research, 68 Feb, 2015.

5.“ Marketing channel length in rural India: influence of the external environment and rural retailer buyer behaviour”, International Journal of Retail & Distribution Management, 40(3), 2012.
 
 
6." Regional Science City Lucknow" Metamorphosis, 8(1), 2009.


7." Kala Raksha Trust Kutch," Vision, 12(3), Oct-Dec, 2008, Sage Publications.


8.  
“Rural Marketing in Development Paradigm,” co-authored (second author), International Journal of Rural Management, 1(2), July –December 2005, Sage Publications.

9.“Distribution Channel Structure In Rural Areas:  A Framework and Hypotheses,”co-authored (first author)Decision 32 (1), Jan-June 2005.


Talks :

1. Spoke on “Rural Retail Supply Chain” in the Rural and Agri Supply Chain Summit 2015, August 21st


IIM Lucknow Working Paper Series :


1. "“Distribution in Rural India: Three Innovative Approaches,” IIM Lucknow Working Paper Series No 2010-11/32, March 2011.


2. "Evolving Structure of Distribution Channels: Examples from Indian Companies," IM Lucknow Working Paper Series No 2010-11/33, March 2011.


3. "Exploratory Study on Understanding Sales Force Automation   in Indian FMCG Companies,” (co-authored) IIM Lucknow Working Paper Series No 2012-13/32, March 2013.

 

Book Reviews :

 

1. Book Review of "Private Label Strategy" IIMB Management Review  20(4), December 2008.


2.   

 Book Review of “Fundamentals of Supply Chain Management”. IIMB Management Review18(1), March 2006.


3. Book Review of “The Toyota Way” IIMB Management Review 17(3), September 2005.


Conference Publications:


1. " Tamul Plates Marketing Pvt. Ltd. (TMPC) – The Growth Challenge" (co-authored with Arindam Dasgupta) presented the 4th South Asian Management Research and Case Conference, in Malaysia, Jan 2015.


2. "Exploratory Study to understand Small Retailer Purchase Preferences: Evidences from Wholesale markets in Lucknow" (co-authored with Harshit Maurya & Satyam) presented at 8th Great Lakes NASMEI Marketing Conference, Dec 2014.


3.  "Leveraging Entrepreneurship for Business Success: Learnings from Case Studies in Rural India" (co-authored with Satyam ) presented at 3rd National Rural Management Symposium, Nov 2014.

4. " Understanding Rural Distribution Intensity: Evidences from Urban Peripheral Markets"  (co-authored) to be presented at IIM Lucknow International Conference on Marketing, Jan 2014.


5. "Conflict in Distribution Channels: A Small Retailer’s Perspective" (co-authored with Satyam ) to be presented at IIM Lucknow International Conference on Marketing, Jan 2014.


6. "Reaching Rural Markets: The Distribution Entrepreneur Way"presented at the Sixth Great Lakes-NASMEI Marketing Conference, December 29-30th, 2012.


7. " Sales Force Automation: A Literature Review and Research Directions" co-authored) presented at IIM Lucknow International Conference on Marketing, Jan 2012.


8. "Empirical evidence from Indian FMCG companies on Sales of Adoption of Sales Force Automation," (co-authored) presented at the Fourth Great Lakes-NASMEI Marketing Conference, December 23-24, 2010


9. "An exploratory Study on the emergence of Private Labels in  India," presented at the 3rd IIMA Conference on Marketing, Jan 2009.


10. "Adoption of Sales Force Automation (SFA) by individual salespersons: issues for research in Indian companies," (co-authored with Mukhopadhyay A) presented at International Conference on Technology and Innovation in Marketing, Feb 2009.


11. "Regional Science City, Lucknow" a case presented at the 12th Annual Conference of SMF at IIMB, May 2009.


12.  "Rural telephony a need for effective marketing to ensure better e-governance"(co-authored with Mukhopadhyay A) paper  presented at ICEG conference Dec 2008.

13. "Distribution Channels in India – New Models for Improved Service in Rural Markets" paper presented at conference on service strategies for global leadership at SDM IMD, Mysore, July 2009.


14."Rural Tourism  Relevance and Applicability of the Concept in India" (co-authored with R K Anil), presented at  Tourism Conference at IIMK, May 2008.


15. "Concept, Application and Marketing of Rural Tourism," (co-authored with R K Anil), presented at  Rural Marketing Conference at IIMK, April 2008.

 

16. "Rural Petroleum Retail Case," presented at the Rural Marketing Conference at IIMK, April 2008.

 

17. "RFID Tags and Implications for Indian Retail,"(co-authored with Mukhopadhyay A) presented at ICTIM Conference, April, 2008. 

 

18. "Rural Telecom in India : Marketing issues and experiences from other countries," (co-authored with Mukhopadhyay A) paper  presented at ICEG conference Dec 2007.


19.      “Rural Retailer Buyer Behaviour And Its Influence On The Structure Of Distribution In Rural Areas” ,” paper presented at 2nd IIMA Conference on Research in Marketing , Jan 3-5, 2007, IIM, Ahmedabad.

 

20. "Rural Retail Options: Traditional Vs Emerging" FICCI Rural Marketing Summit 2007, New Delhi. 

 

21. “Structure Of Distribution In Rural Areas - Empirical Evidence From Villages In Karnataka And Gujarat,” Paper presented at The Third AIMS International Conference on Management(AIMS3),January 1-4, 2006, IIM, Ahmedabad. The paper was awarded the Second prize in the Doctoral Student Paper Competition held during the conference.

 

22. “Structure of Distribution in Rural Areas - Empirical Evidence from Three Talukas in Karnataka,” Paper presented at The 5th Consortium of Students in Management Research International Conference Consortium of Students in Management Research International Conference, Sep 22-24, 2005.


23.

      “Approaches used in Channel Research and their appropriateness to Emerging Economies,” Paper presented at  International Conference on Marketing Paradigms for Emerging Economies, Jan 12-13, 2005, IIM, Ahmedabad. 

 

24. “Kala Raksha Trust, Kutch,” A case presented at the Strategic Management Forum Conference, 13-15 May 2004. 

 

25.“Supply Chain Coordination in Agricultural Commodities,” Paper presented at The Society of Operations Management Conference at IIM Indore, 22-24th Dec 2003.

 

26.  “Rural Distribution and Logistics – A Framework for Research,” Paper presented at The Society of Operations Management Conference at IIM Indore, 22-24th Dec 2003.

 

27.  “Role of Marketing in Promoting Innovative Technologies,” Paper presented at Gujarat Energy Development Agency, Ahmedabad, Nov 21st 2003.


Popular Press

1. "Innovations by Indian companies take your turn" Economic Times dated 9th July 2010. 

 

2. "Living up to customer expectations" Economic Times Dated 3rd September 2010.