Rajesh K Aithal 



With IIM Lucknow's Marketing area from Nov 2006 and currenlty an 'Associate Professor'.

Educational Qualification: BSc, MBA (Gulbarga University, Karnataka) and Fellow,IRMA .


Work Experience : Close to four years of pre-FPRM experience, in which three years are in sales and distribution and the remaining in teaching. And in the last four and half years during the FPRM programme was  involved in teaching, but not on a full-time basis.

Areas of Interest: Rural and Social Marketing, Marketing Channel Management and Marketing Issues in Emerging Economies.

A blog which i write on Marketing Issues in India

Training Programmes 

Have three short term training programmes lined for the year in which I would be involved in design and execution 

1. Rural & Subsistence Marketing , Duration: Dec 3-5, 2015

2. Sales & Distribution Management in Indian Markets,  Duration: Jan 7-9, 2016

3. Succeeding in Rural & BOP Markets through Distribution Excellence,  4-6 Feb 2016