Search Engine Marketing 

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What is Search Engine Marketing?

The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

What is PPC?

Pay per click (ppc) search engine advertising programs propel online advertising and paid search results distribution to a new level

In this case your ad would be show at the right side, top or at the bottom of the SERP. The most popular search engines for PPC are

1. Google known as Google Adwords

2. Yahoo known as Yahoo Overture

3. MSN known as Ad center.

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