7. Working with the Media

When fighting people with power it is critical to have the media on your side or you will be marginalized.  Media need to know what the terms you use mean and then they can help build an understanding of racial equity.  Providing materials that offer clear definitions and examples makes the reporter’s job much easier. 


Media help make the root causes of racial disparities visible to the public through the telling of personalized stories so that the larger community can see the importance of transforming the structures.  Media also help educate the public, advocate for social change, and share progress made.