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Web Writing

Linda Park
Austin Convention Notes

Web Writing

(“Writing for the Web”)


Internet users are not readers but surfers with short attention spans:

·        Inverted pyramid w/ most important, interesting information written first

·        Shorter paragraphs

·        Bulleted lists

·        Provide “sign posts”

=> Summaries, titles, bold text, links

·        Group content that is similar

·        Write unique titles, headings, subheadings à use them liberally

·        Repackage story for the Web

·  Simple, direct, informative

·  NOT cute, clever, cryptic



·        Online columns are wider than print

·        Content is not restricted by page size

·        Readers may begin story in the middle




Taylor Chin,
Dec 11, 2009, 4:20 PM