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Designing to Capture

 Josh Wood

Austin Convention Notes


Designing to Capture Fri 2:30 pm Gina Bowden-Pierce, Design/Copy Editor St. Petersburg Times


Know the audience

USA Today – short, from everywhere


We might need to SHOUT

            But be big only when necessary


Utilize tools:  type, color/tint, photos/graphics, white space


Each type has its own personality


Color in font indicates a feature


Art heads need subheadlines because they don’t say enough

Taylor Chin,
Dec 11, 2009, 4:01 PM