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CRISP

Josh Wood

Austin Convention Notes

 

CRISP Fri. 11:30 am  – Frank Coffman, Rock Valley College

 

Clarify

Delete:  insults to intelligence

            Redundancies – “Close proximities” 

            Irrelevancies

            Self-references

 

Replace

Substitute:  vague with specific and vivid

                 Long word w/ shorter “use” not “utilize”

                 Uncommon with common

                 Series of phrases with single phrase

                 Foreign borrowed word with basic English word

 

Invigorate

Activate: action verb instead of “to be”

            Make subjects actor and verbs action

            Sentences that proclaim headlines

            Avoid nominalization – making good verbs into nouns

            To “not succeed” = to “fail”

 

Structure

Arrangement: save best for the last part of the sentence – it is the most remembered

            Avoid middle of sentences for great emphasis

            Vary the structure: complex, compound, subordinate, simple, compound-complex clause

                        Simple: intros, emphasis

                        Compound: comparisons

                        Complex: through hierarchies

                        Compound-complex: building thoughts

            Lay paragraphs like building blocks

 

Poeticize

Make it memorable: use poetic devices

                                    Pay attention to sound and musicality of sentences

                        Achieve maximum meaning with fewest words

 

Examples: 

“The official police are still in the ongoing process of the investigation of the crime.”

Simplify then specify:

“The police are still investigating the murder.”

Inverted sentences:  “Through the valley flowed a winding stream.”  (A winding stream flows through the valley.)

Rule of opposite modifiers:

 

“close scrutiny,” “careful study”

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Taylor Chin,
Dec 11, 2009, 3:59 PM
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