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Elements of Design

Biochemistry Review – Exam III

Josh Wood

Austin Convention Notes


Elements of Design ∫ Scott Lodd, Austin American-Statesman (they work on InDesign!)


Content has to shine

Typography communicates message

Novelty type is LAME

            Not needed for a good design



             1 good serif with 2 weights

            1 good sans serif with 2 weights

            1 good small font for captions


            standard font sizes:  72, 60, 48, 40, 36, 32, 26


            10 column grid

                        not 10 text columns but alignments to match pull-quotes, etc.



            Entry point into page/story

For every horizontal, balance with a vertical


White Space

            Build it into the page design with intent and purpose


On front page make sure something catching is above the center fold
















Taylor Chin,
Dec 11, 2009, 4:05 PM