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Elements of Design

Biochemistry Review – Exam III

Josh Wood

Austin Convention Notes

 

Elements of Design ∫ Scott Lodd, Austin American-Statesman (they work on InDesign!)

 

Content has to shine

Typography communicates message

Novelty type is LAME

            Not needed for a good design

 

Have:

             1 good serif with 2 weights

            1 good sans serif with 2 weights

            1 good small font for captions

 

            standard font sizes:  72, 60, 48, 40, 36, 32, 26

 

            10 column grid

                        not 10 text columns but alignments to match pull-quotes, etc.

           

Dominance

            Entry point into page/story

For every horizontal, balance with a vertical

 

White Space

            Build it into the page design with intent and purpose

 

On front page make sure something catching is above the center fold

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Taylor Chin,
Dec 11, 2009, 4:05 PM
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