Pierre-Yves Donzé

Professor of Business History, Graduate School of Economics, Osaka University, Japan

Visiting professor at the University of Fribourg, Switzerland, since 2017.

Member of the councils of the European Business History Association (EBHA) (since 2016) and the Business History Society of Japan (since 2017).

Associate editor of the Journal of Evolutionary Studies in Business.

Research interests:

Global business history, global history of industries

History of the watch industry, luxury business and fashion.

Business history of medicine and medical technology.

Download my papers on Academia

Last publications (2018 and 2019):

  1. "The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010", Business History, vol. 62, no. 1, 2020, pp. 26-41 .
  2. “Industrial Leadership and the Long-Lasting Competitiveness of the Swiss Watch Industry”, in Martin Guttmann (ed.), Historians on Leadership and Strategy: Case Studies From Antiquity to Modernity, Cham: Springer, 2020, pp. 171-191.
  3. With Véronique Pouillard, “Luxury”, in Teresa da Silva Lopes, Christina Lubinski and Heidi J.S. Tworek (eds.), The Routledge Companion to the Makers of Global Business, New York: Routledge, 2020, pp. 424-437.
  4. Dynamics of Innovation in the Electronic Watch Industry: a comparative business history of Longines (Switzerland) and Seiko (Japan), 1960-1980”, Essays in Economic & Business History, vol. 37, 2019, pp. 120-145.
  5. « "Un jour, il faudra bien que toutes les montres soient faites comme les nôtres" : la publicité horlogère de Seiko », in Régis Huguenin and Gianenrico Bernasconi (eds.), L’heure pour tous, une montre pour chacun : un siècle de publicité horlogère, Neuchâtel : Alphil, 2019, pp. 133-149.
  6. With Ben Wubs, “Storytelling and the Making of a Global Luxury Fashion Brand: Christian Dior”, International Journal of Fashion Studies, vol. 6, no. 1, 2019, pp. 83-102
  7. With David Borel, “Technological Innovation and Brand Management: The Japanese Watch Industry since the 1990s”, Journal of Asia-Pacific Business, vol. 20, no. 2, pp. 1-20.
  8. With Paloma Fernandes Peres, “Health Industries in the Twentieth Century”, Business History, 2019, vol. 61, no.3, pp. 385-403.
  9. 「フランスにおける経営史研究」『経営史学』第53巻第4号,28-40頁.
  10. With Ben Wubs, “Global competition and cooperation in the electronics industry: the case of X-ray equipment, 1900–1970”, Scandinavian Economic History Review, 2019, online.
  11. “Transferts de technologie et de connaissances”, Dictionnaire historique de la Suisse, online version, 2018, https://beta.hls-dhs-dss.ch/Articles/055506/?language=fr
  12. “Innovation”, Dictionnaire historique de la Suisse, online version, 2018, https://beta.hls-dhs-dss.ch/Articles/055505/?language=fr
  13. National labels and the competitiveness of European industries: the example of the ‘Swiss Made’ law since 1950”, European Review of History, online prepublication, 2018.
  14. With Andrew Smith, “Varieties of capitalism and the corporate use of history: the Japanese experience”, Management and Organizational History, online, 2018.
  15. With Claude Hauser, Pascal Lottaz and Andy Maître, «Journal d'un témoin»: Camille Gorgé, diplomate suisse dans le Japon enguerre (1940–1945), Berne: Dodis, 2018.
  16. 「スイスにおけるカトリック系企業家(1880-1914年)」『企業家研究』第15号,2018年,153-159頁.
  17. 「戦前日本のエックス線装置産業における島津製作所の競争優位」『経営史学』第53巻第1号,2018年,22-42頁。
  18. 「ラグジュアリーブランドの創造と経営―オメガの事例―」長沢信也編『ラグジュアリーブランディングの実際』海文堂,2018年,107-148頁。
  19. With Ben Wubs, “LVMH: Storytelling and organizing creativity in luxury and fashion”, in Regina Lee Blaszczyk and Véronique Pouillard (eds.), European Fashion: The Creationof a Global Industry, Manchester: Manchester University Press, 2018, pp. 63-85.
  20. “Fashion Prediction and the Transformation of the Japanese Textile Industry: the role of Kentaro Kawasaki (1950-1990)”, in Regina Lee Blaszczyk and Ben Wubs (eds.), The Fashion Forecasters: A Hidden Historyof Color and Trend Prediction, London: Bloomsbury, 2018, pp. 149-165.
  21. "The Swiss Watch Industry", Oxford Research Encyclopedias: Business and Management, 2018.
  22. Architects and knowledge transfer in hospital systems: The introduction of Western hospital designs in Japan (1918–1970)", Business History, online, 2018.

Last participations to conferences (2018-2019):

  1. "La transformation de l’horlogerie suisse en industrie de luxe", Vers le haut de gamme made in France, Paris (France), 22 November 2019.
  2. 「中立スイスの競争優位―1945-1970年間アジアにおけるネスレの成長戦略ー」経営史学会第50回全国大会,,慶応義塾大学, 27 October 2019.
  3. 「シーメンス:収益性の改善を目指した選択と集中の戦略」経営史学会第50回全国大会,,慶応義塾大学, 27 October 2019.
  4. “The lost competitiveness of the French watch industry (1970-1990): a contribution to the study of the de-industrialization of France”, International Congress of French Business History, Paris (France), 12 September 2019.
  5. “The Swiss watch industry in China since the early 19th century”, East China Normal University, Shanghai (China), 4 September 2019.
  6. “The Transformation of Sportswear into a Global Fashion Business: the Case of Adidas”, Congress of the European Business History Association, Rotterdam (Netherlands), with Ben Wubs, 30 August 2019.
  7. “The competitive advantage of the German medtech industry, 1960-2015”, Annual Conference of the Association of Business Historians, Sheffield (UK), 6 July 2019.
  8. “History as a marketing resource: Luxury watchmaking in Geneva since 1815”, Swiss Congress of Historical Sciences, University of Zurich (Switzerland), 5 June 2019.
  9. "The nation as a collective brand: the collective promotion of Swiss watches on world markets since 1870 ", National brands – international markets, University of Uppsala (Sweden), 25 April 2019.
  10. “When Global History Meets Business History: The International Chamber of Commerce as a Business Opportunity, 1920–1960”, Business History Conference, Cartagena (Colombia), with Thomas David and Pierre Eichenberger, 15 March 2019.
  11. “Patent Strategy and Global Competition in the Electric Appliance Industry: Siemens, 1880–1945”, Business History Conference, Cartagena (Colombia), with Shigehiro Nishimura, 15 March 2019.
  12. “The Globalization and the Fashionalization of a Sportswear Brand: Adidas”, Globalizations of Sportswear: Brand Marketing, Technology and Cultural Agenda, 20th and 21st Centuries, University of Warwick (UK), with Ben Wubs., 22 February 2019.
  13. “Western clothing and fashion system in Japan since 1945”, Business History of Fashion: The State of the Art, Erasmus University, Rotterdam (Netherlands), 30 November 2018.
  14. "Making Western Clothes in East Asia: The formation and the development of the Japanese apparel industry", Conference of the European Business History Association, Ancona (Italy), with Rika Fujioka, 7 September 2018.
  15. “Storytelling and the making of a global luxury brand: Christian Dior”, World Economic History Conference, Boston (USA), with Ben Wubs, 2 August 2018.
  16. “The resilience of SMEs in the global medtech industry: A comparison of German and Swiss companies, 1960-2015”, World Economic History Conference, Boston (USA), 1 August 2018.
  17. “Patent Management and the Globalization of Firms: The case of Siemens (1890-1945)”, World Economic History Conference, Boston (USA), with Shigehiro Nishimura, 30 July 2018.
  18. 「技術はファッションになるのか―アパレル産業の発展と衰退―」企業家研究フォーラム2018年度次大会,大阪大学,藤岡里圭と共に, 2018年7月21日.
  19. “Varieties of capitalism and the corporate use of history: The Japanese experience”, Annual Conference of the Association of Business Historians, Milton Keynes (UK), with Andrew Smith, 29 June 2018.

Last invited talks and contributions to media:

  1. “The distribution strategy in luxury business”, Nissan Hall, Yokohama (Japan), 23 August 2019.
  2. "Wie chinesisch ist die chinesische Uhrenindustrie?", Neue Zürcher Zeitung NZZ, 27 September 2018.
  3. "Innover dans l'horlogerie de luxe à Genève de 1815 à nos jours", Société des Arts, Geneva, Switzerland, 20 March 2018.
  4. "Les origines historiques de la crise hospitalière contemporaine", Auditoire de Pourtalès, Neuchâtel, Switzerland, 19 March 2018.
  5. "From electronic watches to nanotechnology: technology convergence and diversification in the Swiss microtechnics industry since the 1960s", 50 Years of Microelectronics on the Wrist - From the First Wearable to a Hyperconnected World, CSEM and Swissnex China, Shanghai (China), 27 November 2017.
  6. "La construction de la valeur patrimoniale dans l’industrie contemporaine du luxe", Le Luxe, quelle valeur patrimoniale pour nous?, Grand Hôtel Kempinski, Geneva (Switzerland), 14 November 2017.
  7. 「ラグジュアリーブランドの創造と経営― オメガの事例」 早稲田ビジネススクール,東京,2017年5月27日.
  8. "Catch up with and surpass Switzerland: the Japanese watch industry, 1945-1985", talk at the Swiss-Japanese Chamber of Commerce, Zurich (Switzerland), 22 September 2016.
  9. 「スイス時計産業の復活(1985年以降)~ニコラス・G・ハイェックとジャン・クロード・ビバー(スウォッチグループ)を中心に」 『講座・企業家学』,企業家研究フォーラム・大阪商工会議所,大阪,2016年6月25日.
  10. "L’horlogerie suisse face à la globalisation des systèmes de production (1960-2015)", opening conference at the Journée d'étude of the Société suisse de chronométrie, Lausanne, 16 September 2015.
  11. Interview on Chosun TV (South Korea), 1 May 2015 (around 21'30).
  12. 「ムーブメント闘争」『Chronos』第56号,2015年1月.
  13. « Déclin japonais », Le Temps, 15 avril 2014.
  14. Participation to a roundtable on the Swiss watch industry, St-Imier (Switzerland), 19 November 2013.
  15. "La globalisation des systèmes de production dans l'industrie horlogère : enjeux et conséquences", Conférence annuelle de l’Association suisse pour la recherche horlogère, Neuchâtel (Switzerland), 30 October 2013.
  16. "L'industrie horlogère dans un monde globalisé", Minovarc, La Chaux-de-Fonds (Switzerland), 29 May 2013.


Graduate School of Economics, Osaka University

1-7, Machikaneyama, Toyonaka, Osaka 560-0043, Japan

donze [A] econ.osaka-u.ac.jp

CV PYD full October 2019.pdf