FEMA, AD COUNCIL LAUNCH ‘PEOPLE WITH DISABILITIES’ PREPAREDNESS PSA

Post date: Aug 23, 2015 6:21:27 PM

FEMA and the Ad Council announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, "We Prepare Every Day" delivers a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies. It emphasizes the Ready Campaign’s four building blocks of preparedness - Build a Kit, Make a Plan, Be Informed, and Get Involved. The PSA (https://www.fema.gov/media-library/assets/videos/107805) provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision. The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA). The PSA is available for download on the Ad Council and FEMA YouTube channels, as well as within the FEMA media library (http://www.fema.gov/media-library/).