The Book

The Psychology of Social Networking: Communication, Presence, Identity and Relationships in online communities

This book will focus on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online.  

Starting from this premise, The Psychology of Social Networking will provide an introduction and overview of the increasingly important topic of social media experience and its four components: communication, identity, presence and relationships. This timely edited volume presents a range of theoretic perspectives and empirical evidence casting new light on understanding and designing for social media experience in interaction. Because of its experiential impact on the user, social media experience is emerging as a key concept for understanding and predicting developments in diverse areas such as marketing, communication, education, gaming, and many more.