The Psychology of Social Networking: Communication, Presence, Identity and Relationships in online communities This book will focus on the psychology of social media based on
the assumption that the experience of being in a social media has an impact on
both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they
have to share information about themselves online. Starting from this premise, The Psychology of Social Networking will provide an introduction and overview of the
increasingly important topic of social media experience and its four components: communication, identity, presence and
relationships. This timely edited volume
presents a range of theoretic perspectives and empirical evidence
casting new light on understanding and designing for social media experience in
interaction. Because of its experiential impact on the user, social media experience is
emerging as a key concept for understanding and predicting developments
in diverse areas such as marketing, communication, education, gaming, and many more. ABSTRACT SUBMISSION DEADLINE: September 30, 2013 |