Embedded Files
Professor of Marketing
Professor of Marketing
Bayes Business School, City University of London, UK
Bayes Business School, City University of London, UK
Here's my CV.
Contact: janina.steinmetz(AT)city.ac.uk
OCRid: 0000-0003-3299-4858
I am a Professor of Marketing at Bayes Business School in London. A social psychologist by training, I received my PhD in 2014 from the University of Cologne in Germany. Before joining Bayes in 2018, I was a post-doc at the University of Chicago Booth School of Business, USA (2014-2016) and an Assistant Professor of Social and Organizational Psychology at Utrecht University, Netherlands (2016-2018).
My work investigates consumer motivation and self-control in a social context (Ferreira, Steinmetz, & Scopelliti, in prep; Fishbach, Steinmetz, & Tu, 2016; Steinmetz, 2024; Steinmetz & Mussweiler, 2017; Steinmetz & Pfattheicher, 2017; Steinmetz, Xu, Fishbach, & Zhang, 2016; Touré-Tillery, Steinmetz, & DiCosola, 2022). For example, I find that actions done in the presence of others are magnified. Consumers (falsely) believe that they ate larger portions of food when someone was watching them eat, because the social presence magnifies the action. This work suggests that consumers perceive the world in a fundamentally different way in the presence of others. I also find that consumers anticipate observers' thoughts and judgments about their actions, and strategically make consumption decisions to influence observers' beliefs or use justifications after self-control failures.
In addition to my work on motivation, I’m interested in consumer impression management and consumer miscalibrations (Paley, Scopelliti, & Steinmetz, 2025; Steinmetz, 2018; Steinmetz & Pronin, in prep; Steinmetz, Sezer, & Sedikides, 2017). I find that consumers often fail to anticipate what will make a positive impression on others, what will persuade others, and how others will feel about their decisions. Such discrepencies often stem from consumers’ egocentric focus on their own thoughts, feelings, and benefits. The more consumers believe in their own objectivity, the more miscalibrated they tend to be.
I’m also deeply commited to open science and preregistration and have participated in several large-scale open science projects (Calderon et al., under review; Huber et al., 2023). I enjoy science communication with the general public, see here for my regular Psychology Today blog, and for interviews I've done with the BBC, with the podcast 180 Grad (in German), and with Deutschlandfunk and Deutschlandfunk Nova radio (in German).
Journal articles:
Journal articles:
Paley, A., Scopelliti, I., & Steinmetz, J. (2025). Wait or Eat? Self-Other Differences in a Commonly Held Food Norm. Appetite, 212, 108021. pdf
Steinmetz, J. (2024). Too Little Money or Time? Using Justifications to Maintain a Positive Image After Self-Control Failure. European Journal of Social Psychology, 54, 332-340. pdf
Huber et al. [#ManyDesigns including Steinmetz, J.] (2023). Competition and moral behavior: A meta-analysis of 45 crowd-sourced experimental designs. Proceedings of the National Academy of Sciences (PNAS), 120(23), e2215572120. link
Touré-Tillery, M., Steinmetz, J., & DiCosola, B. (2022). Feeling judged? How the presence of outgroup members promotes healthier food choices. Psychology & Marketing, 39, 1504-1510. pdf
Posten, A.-C., & Steinmetz, J. (2022). Who’s a yea-sayer? Habitual trust and affirmative response behavior. European Journal of Social Psychology, 52, 584-596. pdf
Steinmetz, J., Touré-Tillery, M., & Fishbach, A. (2020). The First-Member Heuristic: Group members labeled “first” influence judgment and treatment of groups. Journal of Personality and Social Psychology, 118, 706-719. pdf
Hansen, J., & Steinmetz, J. (2019). Motivated level of construal: How temperature affects the construal level of state-relevant stimuli. Motivation and Emotion, 43, 434-446. pdf
Steinmetz, J. (2018). Impression (mis)management when communicating success. Basic and Applied Social Psychology, 40, 320-328. pdf
Steinmetz, J., Tausen, B. M., & Risen, J. L. (2018). Mental simulation of visceral states affects preferences and behavior. Personality and Social Psychology Bulletin, 44, 406-417. pdf
Posten, A.-C., & Steinmetz, J. (2018). Temperatur und Zustimmung - ein bisher unbekannter Zusammenhang: Einblicke für Praxis und Forschung. Praxis der Rechtspsychologie, 28, 137-152. pdf
Steinmetz, J., & Pfattheicher, S. (2017). Beyond social facilitation: A review of the far-reaching effects of social attention. Social Cognition, 35, 584-598. pdf
Steinmetz, J., & Mussweiler, T. (2017). Only one small sin: How self-construal affects self-control. British Journal of Social Psychology, 56, 675-688. pdf
Steinmetz, J., Sezer, O., & Sedikides, C. (2017). Impression mismanagement: People as inept self-presenters. Social and Personality Psychology Compass, 11:e12321. pdf
Steinmetz, J., & Posten, A.-C. (2017). Physical temperature affects response behavior. Journal of Experimental Social Psychology, 70, 294-300. pdf
Steinmetz, J., Xu, Q., Fishbach, A., & Zhang, Y. (2016). Being observed magnifies action. Journal of Personality and Social Psychology, 111, 852-865. pdf
Steinmetz, J., Bosak, J., Sczesny, S., & Eagly, A. H. (2014). Social role effects on gender stereotyping in Germany and Japan. Asian Journal of Social Psychology, 17, 52-60. pdf
Steinmetz, J., & Mussweiler, T. (2011). Breaking the ice: How physical warmth shapes social comparison consequences. Journal of Experimental Social Psychology, 47, 1025-1028. pdf
Other publications:
Other publications:
Steinmetz, J. (2025). Social facilitation and social inhibition. In R. Prislin (Ed.), Research Handbook on Social Influence (pp. 244-257). Edward Elgar Publishing. Email me for a copy!
Hashim, N., Scopelliti, I., & Steinmetz, J. (2024). A Conceptual Replication of the Effects of Gamification on U.K. Adults’ Ability to Reach a Saving Goal. In D. Soman (Ed.), What Works, What Doesn't (and When): Case Studies in Applied Behavioral Science (pp. 58-71). University of Toronto Press.
Ferreira, K., Steinmetz, J., & Scopelliti, I. (2022). Forgoing consumption of products that others cannot access. Advances in Consumer Research, 50. pdf
Steinmetz, J. (2021). Rapid delivery grocery apps have flourished during the pandemic - but will they permanently change how we shop? The Conversation. link
Steinmetz, J., & Posten, A.-C. (2021). Akquieszenz in Umfragen: Eine wenig beachtete Fehlerquelle. Wirstchaftspsychologie Aktuell. pdf
Touré-Tillery, M., Steinmetz, J., & DiCosola, B. (2020). Feeling judged? The presence of outgroup members promotes virtuous choices. Advances in Consumer Research, 48.
Steinmetz, J., & Posten, A-C. (2020). Guidelines on acquiescence in marketing research. Advances in Consumer Research, 48. doc
Steinmetz, J., & Fishbach, A. (2020). We work harder when we know someone's watching. Harvard Business Review.
Steinmetz, J. (2020). How cameras in public spaces might change how we think . The Conversation. link
Steinmetz, J. (2019). Four common mistakes that can ruin your chances in a job interview. The Conversation. link
Steinmetz, J., & Posten, A.-C. (2018). White lies and black lies: What they have in common and how they differ. InMind Magazine, 37. pdf
Steinmetz, J., Toure-Tillery, M., & Fishbach, A. (2017). Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups. Advances in Consumer Research, 45, 248–252. pdf
Fishbach, A., Steinmetz, J., & Tu. Y. (2016). Motivation in a social context: Coordinating personal and shared goal-pursuits with others. In A. Elliot (Ed.), Advances in Motivation Science, 3, 35-79. pdf
Google Sites
Report abuse